Zurker.com is a new name in the list of social networking site after Facebook and Google+. It was just launched in January 2012 but it already has got everyone's attention due to it's business model.
For the first time ever, a social networking site is offering equity shares to it's members. When you signup, you all get 1 share which is equivalent to rupees 50 and yea, when the company goes public in March after distributing 1 miliion shares, they can be redeemed for money.
I really liked the democratic concept of it and with much difficulty have managed to get an invite.(It is still in beta and you will need an invite to signup. Also shares are only awarded for free during the beta signup).
If you want to signup too, here is the official invitation link:
http://www.zurker.in/i-1758-snajsjxxuj
Click on it and you will be redirected to the signup.
Signup and who knows when that rupees 50/share would be 5000/share. And not kidding, with Facebook IPO coming up in April, social networking sites would be a hot property.
20 Replies
Thanks Sandhya. I am glad you liked it. I really like the ideology behind it. It is smart and win-win situation for everyone involved, if it works. And even if it doesn't, I am sure you won't repent the 5 minutes you wasted on signup ;)
Hope to see you and other members there.
Arun,
No one believe. I have never gone through Orkutt, face book or any other social network, Only because I am not interested. I have no idea about them. It's the actual truth.
Yet, as you have told, I will go to that link for sure :)
Sandhya, you do need to signup if you do not feel incline too. Honestly, I detest facebook and other social networking sites as well. I have a presence there as I make a living online and this where I get to interact with my clients and target my audience.
If you see my original post, I asked to join everyone as I believe (Personal opinion) that it is worth your 5 minutes. If it gets big, then you would be profited moneywise. I really have no idea about how social people will get on this site.
wow arun
when is saw this post, i thought you were the mastermind behind the company
truly i am waiting for the day you will do something great
because you are a gem, a back bencher gem and always backbenchers excel way beyond the first rankers
:)
We back-benchers rock, don't we!!
But sadly, I am not behind this company. But yea, 2012 would make all your wishes come true.
I have couple of big projects in the pipeline and one project which I am very passionate about is in the negotiations stage. Just pray it goes through smoothly and few months down the line, you will have a good news.
More details on it soon!!
I think link is good but how could we believe that site will pay money after working on it.
Santosh who says you have to work on it. As I already mention in my post, just sign up and don't use the if you don't feel comfortable.
The signup process hardly takes 5 minutes of your time. You can start using the site when you are sure or when the company settles down and make it big.
I would also like to share my understanding of vshares as part of capital of any venture enterprise.Venture capital by definition is an enterprise engaged in something innovative and fraught with risks and uncertainties and intitial capital which is also known as 'seed capital' is contributed by a minuscule few - the ownership patterns too could be as varied as sole-proprietorship,partnership or corporate.Here the outfit is giving a stake whose value is indeterminate as unless a corporate body is formed and its share capital consisting of equity comes into public domain,there is no means of valuing its share or worth.So why this thought of Rs 50 adding, multiplying to any value or turning out to be useless!
I have opened the link and nowhere it is termed as equity and I also don't know the status of vhshares and if it does at all create any legal obligations on th part of the issuer to honour its commitments.Similarly 'going public' also nowhere is mentioned.Do clarify,please!
Maybe I was not able to put forth my point clearly. Sleep deprivation sometimes does that(it is 26 hours now and counting) and also my typing skills can't match the speed of my thought process ;)
Anyways, here's how Zurker works:
1. When you signup they give you a vcredit. 1 vcredit equals 1 vshare.
2. Vshare is an agreement between you and the site about the size of the stake you hold. Here's what Zurker has to say about vshare:
A vShare is a stake in Zurker; it's the unit of equity the company is allotting to members during the alpha and beta testing phases. They aren't actually stock. “vShares can be thought of as agreements between the owners of a startup about the size of their stake in the enterprise to be incorporated,” Zurker explains on its vShares page. One vShare equals one-millionth of a piece of the company. Users can earn vShares by signing up, and by inviting friends; they can also purchase them. “When 1,000,000 vShares have been allocated, Zurker will be restructured as a public corporation and vShares will become real shares,” Zurker elaborates.
3. The companies is going live in April, but it will go public once they have allotted 1,000,000 shares.
Also, just to make myself clear, I once again say that I am not encouraging anyone to buy any share or invest in Zurker. I am just saying that they are giving a share for free when you signup, so make use of it.
Signup process takes only 5 minutes. You can just signup and forget and wait and watch the fate of the company.
I would also like to share my understanding of vshares as part of capital of any venture enterprise.Venture capital by definition is an enterprise engaged in something innovative and fraught with risks and uncertainties and intitial capital which is also known as 'seed capital' is contributed by a minuscule few - the ownership patterns too could be as varied as sole-proprietorship,partnership or corporate.Here the outfit is giving a stake whose value is indeterminate as unless a corporate body is formed and its share capital consisting of equity comes into public domain,there is no means of valuing its share or worth.So why this thought of Rs 50 adding, multiplying to any value or turning out to be useless!
Chinmoyji, I think that just smart marketing strategy for raising money. Rupees 50 is equivalent to $1 in U.S. where this company is primarily located. So you can imagine a tagline like "Own your own company in just $1".
Also, I am only sharing this because it is free and plus notice the timing of this site. It is schedule for public release in April 2012.
Ever wondered why? Because it is the same time that facebook will be launching it's IPO. Now you may wonder how does it impact Zurker?
Well, when facebook IPO comes in the market, it's share prices are going to go up like crazy. More people would be investing in it. Which sooner or later will raise the advertising cost a business have to pay on facebook.
I mean a $1 ad now will cost me around $4 when the IPO comes out. Infact the rates have already started increasing when facebook announced it's IPO date. Personally I had an ad campaign running for $3/1000 impression and now it has increased to $4.5.
This raise in cost will drive away the small business owners and publishers. They would start looking for cheaper alternatives and thats's where Zurker.com and other social networking sites can take advantage.
Also one smart thing that Zucker did is that each country has it's own domain like zucker.com, zucker.in etc. Though we can still interact with anyone be it from US, UK or India what it does is that it places the site in strong position in Local advertising.
Suppose If I want to advertise something which is very india specific like Holi Colors or diwali gifts, then I can just get in touch with zucker.in and place my ads there. No need to set filters on facebook which facebook users fake. I have seen many of my indian friends write they live in United States on their facebook profile. So advertisers will really like it as you can't fake your location as zucker will automatically detect your IP and redirect you to their local zucker site.
Now that was my take on it and again I say don't invest anything, just make use of the free share as of now.
Arun Jain You Regularly saying Signup that Site can you Tell me One reason that give Me satisfaction sothat i can Signup your site or Blog Whatever it.Now i am signup for your site but one thing i cannot understand it tell you may give Different Email Id and Password what Does its Means.
I am just trying to what it basically is! A lure or something to be really excited about. Being a person of the commercial world with fair bit of experience of management of issue of securities to the public,I am not yet able to crystallize anything about it with what the site says and your limited explanation.
Commercial and particularly legal terms are full of significant meanings and when those are used quite liberally can be quite confusing.So what is being touted as share - of any kind - is not at all a share as is understood in the strict conventional sense. It can be at best thought of as a vague promise with its legal enforeceability uncertain. A sign-up is not creating any legal effects without a legal instrument being executed and exchanged between or amongst parties.
Vshare as I understand looks like notional credit which is being promised to be honoured at a future without any document to enforce it.Here I also need to point out that ownership as a legal concept not only gives birth to rights,it does give birth liablities too!
I think this entity - as I am not sure of its present ownership structure - is trying to grow by employing a smart ploy of luring prospective members with the a mere promise and promises are neither agreements nor have they any contractual obligations.
Commercial and particularly legal terms are full of significant meanings and when those are used quite liberally can be quite confusing.So what is being touted as share - of any kind - is not at all a share as is understood in the strict conventional sense. It can be at best thought of as a vague promise with its legal enforeceability uncertain. A sign-up is not creating any legal effects without a legal instrument being executed and exchanged between or amongst parties.
Vshare as I understand looks like notional credit which is being promised to be honoured at a future without any document to enforce it.Here I also need to point out that ownership as a legal concept not only gives birth to rights,it does give birth liablities too!
I think this entity - as I am not sure of its present ownership structure - is trying to grow by employing a smart ploy of luring prospective members with the a mere promise and promises are neither agreements nor have they any contractual obligations.
I am just trying to what it basically is! A lure or something to be really excited about. Being a person of the commercial world with fair bit of experience of management of issue of securities to the public,I am not yet able to crstallize anything about it with what the site says and your limited explanation.
Commercial and particularly legal terms are full of significant meanings and when those are used quite liberally can be quite confusing.So what is being touted as share - of any kind - is not at all a share as is understood in the strict conventional sense. It can be at best thought of as a vague promise with its legal enforeceability uncertain. A sign-up is not creating any legal effects without a legal instrument being executed and exchanged between or amongst parties.
Vshare as I understand looks like notional credit which is being promised to be honoured at a future without any document to enforce it.Here I also need to point out that ownership as a legal concept not only gives birth to rights,it does give birth liablities too!
I think this entity - as I am not sure of its present ownership structure - is trying to grow by employing a smart ploy of luring prospective members with the a mere promise and promises are neither agreements nor have they any contractual obligations.
What you have stated is totally right and I have explained the same thing in my above posts. As the name suggests those are virtual credits and virtual shares and Zurker is in no way liable to fulfill their promise.
But Chinmoy, this is the Internet and here a promise have far more binding effect especially a promise made to 1,000,000 users. And that too it is a social networking site which will make money in the future only because of their users. Any social marketing site in any way can't afford to be in the bad books of it's users because they won't be getting any advertisements then and won't make any money.
And let me tell you what Zurker is trying to achieve here. It is trying to create a user base (As I mention in my above post, a smart marketing plan). It is best way to get a headstart for a new social networking site when there is already facebook and google+ in the market.
Any site that wants to attract advertisers has to share demographic information of the users (not individually identifiable) with the advertisers so that advertisers know that the site has a user base and running ads on this site would be profitable.
Even if Boddunan wants direct advertisers it would have to do that.
And chinmoyji, I have been on the receiving end of both venture funding and angel investors funding (The amount isn't big at all, so any of you reading this don't think I have created the next Microssoft somewhere) So I do know how shares work and the legality of it.
But if you see my original post, I do state that it is a novel concept and if the company is offering a share for free, I think it is worth your 5 minutes of signup. After that I think you should wait and watch till April when the site is publicly launched. That's what I have done.
Also, Chinmoy, don't ya think using strong negative words like lure which often is associated with trap is wrong. Nothing is proved yet. IT is like calling someone a criminal even before the crime has happened.
This is all pure conjecture.
@Arun
I have given my side of my understanding and let the readers stop and think! As to your description of the use of word 'lure' as negative and suggestive of a 'trap',I would not buy it!! I think in the very next sentence you have veered off from the issue I raised by - "calling someone criminal..." and that sort of! Here I end!!
I have given my side of my understanding and let the readers stop and think! As to your description of the use of word 'lure' as negative and suggestive of a 'trap',I would not buy it!! I think in the very next sentence you have veered off from the issue I raised by - "calling someone criminal..." and that sort of! Here I end!!
@Arun
I have given my side of my understanding and let the readers stop and think! As to your description of the use of word 'lure' as negative and suggestive of a 'trap',I would not buy it!! I think in the very next sentence you have veered off from the issue I raised by - "calling someone criminal and that sort of!!" Here I end!!
Yea, I agree let's readers decide for themselves. And I havn't veered off, was just using an analogy to show how I personally feel the usage of the word is not correct. May be an extreme analogy but conveys my meaning nonetheless. We can't call someone a guilty before an act of crime is made. At most I would it a smart marketing plan that's it. It is a new start-up and it will do everything in it's capacity to flourish and thrive.
Also, it is based on co-op model and follows all principles of it. It even has an open accounting book which you can directly see on their site.
And yea, if I find anything misleading about the company I would be the first to report it as well. But so far all looks good.
And now I would stop too. Readers decide for yourselves.
@Arun
I felt like ending it but your feeling about my incorrect use of the word has forced me to be back to add a few lines in this regard. I don't know if you have any legal background and I can cite innumberable Supreme verdicts where this particular word 'lure' in relation to 'smart' marketing practices, has been used by the learned judges.I accept that my English is not that strong but here I feel confident enough about its correctness.
I felt like ending it but your feeling about my incorrect use of the word has forced me to be back to add a few lines in this regard. I don't know if you have any legal background and I can cite innumberable Supreme verdicts where this particular word 'lure' in relation to 'smart' marketing practices, has been used by the learned judges.I accept that my English is not that strong but here I feel confident enough about its correctness.
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Arun Jain
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Sunday, 05 February 2012 19:43
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