This site has become quite a 'brand' in a very short span and you see, for a brand to sustain, stability is a must. I just checked with Alexa to find that boddunan ranks 126,098 overall and 12,795 in India which is decent enough for a new site. But too much experimentation and frequent changes with respect to the looks can degrade the brand. People have formed certain perceptions about this site like its honest, it pays well, the support is good and so on however, when someone thinks of boddunan, the first thing that comes to mind is the 'blue' color to which we are so much habituated. In marketing terms, it is called 'brand association' which leads to 'brand recall'. When a user of this site gets to see that particular shade of blue, it reminds him of this site in the first place, this is brand recall. When we see something associated with a brand, we tend to recall that brand. What plays the most important role in brand recall is the 'packaging' or the 'look' of the product. When the brand recall goes down the 'brand image' gets affected thereby affecting the overall 'brand identity' and 'brand value'. I need not say what happens when the brand value goes down, do I??

Big brands always stick to their looks and packaging. Colgate has been there for over fifty years but still it uses the same 'red' color pack while the very product for which we pay is 'white'. Lets consider a more relevant example, of say Yahoo and Google. Ever since these sites came into existance, their logo and the colors associated with them have remained the same. Google keeps playing with its logo every once in a while to seek attention and gain popularity however, it has never undergone a major makeover for it would have affected the very identity of the brand. Big brands like these play it 'extra safe' when it comes to changing the looks.

I don't have anything against any change but the point I want to make here is changes should be made gradually. A couple of months ago, when I joined this site, the look was more 'white' and less 'blue'. Then it became more 'blue' and less 'white' which indeed was a pleasant surprise. However, this time the 'black' look, came more as a shock rather than a surprise. Sudden changes like these should be avoided especially when there is no need. In case there is a need for change change, it should be brought in a step by step manner so that it can gain acceptance among peope. 'Big' changes should always come in 'small' packages!

Anyways, this is just a piece of opinion and I'm sorry if anyone doesn't like it. After all its the sweet wish of the bosses that prevails.

I do not agree with this post of Sidharth. I think boddunan is its initial phase and the administrator and moderators are trying to give it best look and appearance to appeal visitors. The brand image increases of every site on the net if it goes through constant up-dation. After a few months, when boddunan will be amongst the premier adsense publishers, it will have reached many million views by that time, then there will be not need of such a speedy up-dation of the site's look, though adding new widgets and icos and software will be beneficial.

I LIKE THE WAY BODDUNAN IS IMPROVING AND I AM HAPPY TO SEE THE NEW AVATAR OF BODDUNAN.

KUDOS TO THE MODERATORS AND ADMINISTRATOR AND ALL OF US WHO HAVE INCREASED THE IMPORTANCE OF BODDUNAN.

BEST OF LUCK.......

WE NEED MORE UPDATES. WE ARE WITH YOU BODDUNAN.

Thank you Rajinder and all the members for your co-operation. Boddunan should be stabilized before it gets huge page views and hence we are updating at regular intervals and in future also we will continue to provide the best we can give.

We have removed all background images and modified the colors to light colors so that it looks good as well as loads faster. Hope you like it.

Current GUI is very user friendly and very attractive.

Saying about the new look ..

on removing the background image and giving it a very light colour , it decreased the look of site .. though speed increased...

but the most -ve thing that i feel in the new look is the red colour .. it feels very bad.. its unpleasant to the eyes..

pls replace the red colour...

Yes, red colour can be replaced with the original blue or a shade of orange, perhaps..

Alright guys.. we replaced the red color of the links to the blue.

Sorry guys.. we are facing some color issues with the background and hence reverted the changes. We will change the red color of the links soon.

The modification is completed. Please refresh your browser to view the latest changes. Please post your feedback.