"If You're Not Paying for It; You're the Product".

This is a famous internet quote which suggests that when we use various online services including Google and Facebook we're actually being sold to the advertising companies, making us the actual product in the whole transaction. It may bother some, but most of us are okay with it because as long as we're able to access the services we enjoy for free we don'[t care what we're called. Anyway, online advertising has much more scope compared to other medias like television advertising, or print advertising. Now let's see what they are:

Targeted and non targeted advertising

Advertising done on the television and newspapers are generally non targeted in nature. That means, the advertiser have no guarantee that the audience of the advertiser is actually interested in the ad. For example, in a newspaper there may be an advertisement of a Churidar company. Almost the entire teenage boys who read this newspaper will not be interested in this ad and will not even look at it. This is because they are not a targeted audience for this advertisement. Now the advertisement given in a magazine which is invested in a specified topic gains more targeted audience. Consider a technology magazine, in this magazine an ad about a new computer is appropriate and attract almost all the readers because only the ones interested in technology buys the magazine and obviously he might be interested in computers too. And giving an advertisement of Plumbing tools in that technology magazine will not be a good idea, for the advertiser of course. Just like that an advertisement of School bags in a kids channel is more targeted than advertising it on a News channel.

So in simple terms, targeting advertising means such a type of advertising where the people being exposed to it is actually interested in the product or service it portrays. The more targeted the advertising is the better would be the results. And the amazing thing about the internet is that it  is very easy to find targeted customers because of many aspects. One of the most important aspects might be - We simply share too much about us over the internet.

Targeted advertising of Google and Facebook

A major part of the internet uses the web to access a Google service or Facebook. And the scary thing is that both the Google and Facebook knows a little too much about you. Because you share too much about yourselves online, knowingly or unknowingly. And these giant companies use those information about you to understand about you and to display the ads about the product or service which you may be interested in. Let’s see how it works.

On Facebook, it's rather easy for the company to determine your interests because you share it with them directly. You fill out your profile page with all the information they need tp know about you. Your interests, hobbies, which movies you like, games you play and all those tiny little things about you you share it with them, With these data they can easily determine what kind of ads you might be interested in and what you wouldn't want to see. And can advertising get more targeted than this? I don't think so. And the above quote is almost true in this case because probably in the eyes of a business man Facebook is not a social networking website it's just an amazing and creatively designed advertising platform where people are exposed to hundreds of ads without they even knowing about it. I don't know if Facebook looks at your behavior on Facebook for the purpose of serving advertising like what type of pages we visit, like and share, whose profile we peek into from time to time etc. I hope they don't.... Naah, I don't care!

In case of Google, it might be much more complicated and scary. Because when it comes to Google, personalization is too much. You should watch this Ted Talk ,it shows how much Google knows about you and how Google tailors their content according to the user. It says that even the results yielded from a simple Google search varies from person to person because Google chooses which results might be more interesting or appropriate to a particular user based on his past activities. And the 'past activity' means your entire search patterns, visited websites and everything. And when Google knows this much about you, serving the ads that you might be actually interested in might not be a problem.

Also, their advertising program Google Adsense (Adwords, if you're an advertiser) asks the publishers about the niche of their website and also uses algorithms to serve the best and most related advertisements to the publishers.

When it comes to a Google search, there are too many ads for each search. All the results on the right sidebar are ads. And sometimes there are ads above the normal search results. These ads are related to the search terms and also they are text ads and is designed in such a way to blend with the actual results so that more and more people clicks on it. Since the ads are related to the search terms and designs with the font and color that are almost similar to the actual results more and more people will click on it and Google makes more money off it. And this was the first type of advertising that Google chose and probably is one of the best income stream of Google, even today.

So in this article, I’ve already mentioned the difference between targeted and non targeted advertising and the benefits of targeted advertisement. So the thing is that online advertising is one of the best media of advertising these days and if you have a business then do advertise it online, no matter how small or localized it is. Because online advertising is targeted and will surely increase your exposure. Another benefit of online advertising is that in most cases you don’t need to pay until somebody actually click on your ad. So you will not be spending any money as long as someone clicks and visits your ad link and other medias such as newspapers, magazines etc. can never guarantee that!
So go and advertise your brand online!

Image Source: http://unsplash.com/post/51495156548/download-by-alejandro-escamilla

Android is an open source operating system. So we can make changes into android device (software wise) and operating system as we like. By default Google has given simple android versions like Ice-cream sandwich, Jelly bean, Kit-Kat, etc. But different mobile companies make changes in that default android OS and provide better version of the same with extra features and applications. So we can also make such modifications if we know the developing stuff or we can use other developers work if they are offering. We can make such custom changes in our Android phone. In this article we will learn about such modifications and what is custom ROMs and how we can install such ROMs on our android phone.

What is custom ROMs?

As I mentioned above we can make changes into default android operating system given by mobile company. We can do many system changes as we want which is not originally provided by our mobile company. We can make such android operating system with totally modified functions as per our comfort and as we like to use them. Such modified android version can be called Custom ROMs. 

What changes we can find in Custom ROMs?

It totally depends on the developer of that Custom ROM. He may have given only few changes as he liked and it is also possible that he may have given total new look with lots of modification in default android version. In such custom ROMs we may find new battery icon, network icons, new application icons, totally new User interface, new dialing and messaging interface and many such changes. You may also find new custom ROMs for your mobile which is an exact copy of android version of some other mobile company which is offering better features in compare of android version provided by your mobile company. So you may find many different custom ROMs for your single mobile with different functions and features. As I mentioned you can also create your own as per your need and as you like.

Can you flash any Custom ROM you like from internet?

Obviously no. It is a very important thing to keep in mind. You can’t just take any custom ROM from internet which is originally made for some other mobile model and install it on your mobile phone. By this way you will surely brick your phone which may not come to life again. So keep this thing in mind seriously. You can only flash or install custom ROM on your phone which is originally made for your phone only. So keep this thing in mind. Even if you find that another phone is having the same configuration as your phone, you can’t install that phone’s custom ROM on your phone.

Every phone’s custom ROMs available on internet?

It is not necessary. These days there are many developers doing this job. So it is possible that you may find one or more custom ROMs for your mobile phone. But surely it is not necessary that you will find it. If you find zero work for your phone then you can think that your phone is having less popularity and less people are having it. But no worries if you have knowledge regarding it then you can start with first custom ROM of that phone by yourself.

Requirements for installing Custom ROMs

There are few necessary requirements to have custom ROMs on your phone. Without them you will not be able to do your work. Let’s talk about them.

Knowledge regarding it: This is the first and most important requirement. You can’t install such things without proper knowledge. Half knowledge is always dangerous. So if you are not having proper information regarding this stuff then you can end up damaging your phone with software or hardware problems. So first thing comes is the knowledge regarding installing custom ROM and many more.

Rooting android phone: Rooting android phone means accessing the system files (root of your android device) of your device. Without accessing system folder of your phone you can make any system changes you like. So this is also important that you root your phone first before installing any Custom ROM on your phone. You can find out the method of rooting your phone on the internet easily. Let me tell you rooting methods may be different for different phones. So don’t try out any other method on your phone which can give your trouble for sure.

Custom recovery: To install custom ROM you need custom recovery as well. By default Android is having its default recovery using which you can install company’s original android version or do backup using the same. But for custom ROMs you will need custom recovery. There are two famous custom recoveries available for the same purpose right now and they are CWM custom recovery and TWRP custom recovery. You can install any of them for your phone. Process of installing that also may be different for different phones. Using custom recovery only you can install those custom ROMs on your phone.

Custom ROM for your mobile: Now if you are having all above, then you need to find out custom ROM which is originally made for your mobile model. As I mentioned you just can’t install any custom ROM if it is not made for your phone. So find out that first since without custom ROM you can’t install anything, LOL!

How to install Custom ROMs on your android?

I have already mentioned the requirements in the beginning regarding installation If you already have all four requirements with you then you are ready to go. 

• First put your installed custom ROM on root of your memory card or phone storage (if memory card is not available). 
• Then enter into recovery mode after switching off your phone. The process of entering recovery mode may be different for different phones that you can find out from internet.
• After reaching to recovery mode first thing you should do is to back up your original android version so that if anything goes wrong you can revert back to original stuff, otherwise you may lose many things.
• After backing up you can format your original android version by format system option. And few more option like clear cache and clear battery status. 
• After formatting your original OS, you can choose install from SD card option to install the custom ROM. From there you can select the installed custom ROM that you have put in memory card and install it directly.
• That’s it. After installing it you can reboot your phone. Let me tell you that after first reboot it may took longer time to start your phone. So keep it in mind.

What if something goes wrong during installation of Custom ROM?

This thing may happen with newbie. So as I mentioned first thing is to take a back up of your original android version using custom recovery. If you have done it then you are safe, otherwise you may found little more trouble. If you have made backup using recovery then obviously you can restore it back using same recovery and you will get everything back with your data and applications. You will lose nothing. Now if you haven’t taken any backup before doing this then you are in little trouble. You have to use some computer software using which you can flash/install your original android version using it. For that you need little more knowledge regarding it. Or you can visit service center of your mobile company for the same. But let me tell you by this way you will lose all your data and applications. So always take a complete backup before going for custom ROM or any other system change.

Will my data remain safe after installing Custom ROM?

The data which is stored in your memory card like songs, videos, photos, game data, app data, etc. will remain safe. It will make no changes in it if you haven’t formatted your SD card too from recovery during installation process. But you have to install all your apps again. The data of game and apps will remain safe if you have installed it in your SD card. But you have to install the apps and games again.

What I will lose in compare to original version?

You may lose some system apps which is provided by your mobile company or given in your default android system.  I mean if some certain and exclusive app is provided by your phone company then it is possible that you may not find the same in custom ROM. But you may install them again if it is possible. All other system apps for calling, messaging and browsing will remain same with possibly different functionalities.

Are custom ROMs stable just like original android version of our phone?

This is also depends on the developer of that custom ROM and how he/she has made it. In most of the cases you will surely not get that stable version that you got originally in your phone. Surely you may found more features in compare of original one. But it is also possible that you may found some bugs and faults in many other area and apps. That doesn’t mean that you will always get buggy Custom ROM. It is also possible that you may found rock stable custom ROM with great features which is even more stable than the original. But that thing is very rare. So it all depends on custom ROM and how good it made up by developer. So if you want to choose any custom ROM for your mobile then do proper investigation about any ROM before installing. Choose the famous one among the people which is already reviewed by many other users.

Can custom ROMs make changes in Hardware stuff like increasing RAM, increasing camera pixel and all that?

Not at all. There is no way you can make changes in hardware related stuff using custom ROM. If anyone claims to be doing so then there is no truth in it. They can just make changes that are related to software and nothing else. So don’t expect any hardware changes using custom ROM as there is no way this can be done.

Advantages and Disadvantages

In advantages you will obviously get better android version which is having more features in compare to original version came with your phone. Some time it is also possible that originally your mobile company hasn’t provided the latest android version update for your phone, but using custom ROM you can have the latest version for your phone. So that’s the biggest advantage.

In disadvantage, as I mentioned in most of the cases you may find custom ROM with few bugs. So it means it may not be as stable as the original version. But it doesn’t mean that you will never find stable custom ROM. You may find even more stabler version in custom ROM than the original. Other disadvantage is that for custom ROM, you need to root your android phone. And that will surely void the warranty of your phone. So you have to bear with it to get something better. These are the only disadvantages. It is obviously nothing in compare to its advantages.

Is Custom ROM for everyone?

Nope. You can do all those normal things in original version too. Which means it is not necessary to go for custom ROM. You can do calling, messaging, install all apps, photos and all those normal stuff in both original and custom ROM. So if you are happy with that only then no need to go for custom ROM. But if you want to have all the extra benefits I mentioned above you can go for custom ROM. So no, custom ROMs are not for everyone, but are for those who want to have extra features and functions as they like.

So this is it. I guess I have covered pretty much all the information I know about custom ROMs. I still think that it is not all but only experience will tell you more about it. But at least it is enough to clear basics and little bit more. I hope this will help you to flash/install first custom ROM on your phone. It is better to understand all the possible risks involved in it before trying it yourself. Have fun.

The web has opened fresh views in the field of learning and earning.People now have a powerful option to earn from their favorite work.Thus,the work scenario has transformed into learning with fun scenario.Blogging is one such section wherein writers can write articles as well as earn money.More and more people are gradually gaining name and fame by being associated with the idea of blogging.This is one of the hot cakes on the internet at this time.

Blogging is no way a child's play.Yet,on a different note;it is not a rocket science either.Blogging is all about quality writing with a no-nonsense and non-partial approach as per the topic on offer and the demand.Handling the situation with careful and supervised approach could prove to be instrumental in the long run.Modern internet experts are of the opinion that blogging for cash is a real life situation and the chances of choosing blogging as a career option has transformed into reality.Even some years back this was not the situation,but time has gradually changed this and at present blogging is a lucrative career option.One needs proper training,some experience and commitment and discipline towards the work in order to succeed.

It is extremely crucial to get a blogger to compose what exactly is known to him or her.A blogger would gradually improve on gaining work experience and should cater to topics that would provide an opportunity to earn money.Also,the blogger has to be patient as it may take a while before the blog starts making money as there generally would be a few prerequisites as how many readers have viewed the blog and sometime frame to check that the blog is gaining popularity and would be there to stay for a time.A solid marketing strategy is also important as the same would fetch more readers for the blog.

Another vital factor is choosing the right paid blogging service as this would serve a very vital role in the long run.A blogger needs to promote and advertise the blog.One should circulate the idea among friends so that there would be a steady number of readers which would gradually help in the growth of the blog.However the most important point requires the blogger to choose topics wisely so that there would be a mass appeal and more participation in the blog.These few important points could go a long way in having a successful blogging career

Introduction

We cannot plan a day without Internet. The internet becomes an essential part of our life. We need the internet everywhere we go. At any place, we need Internet. We all depend on the internet for either communicating or for using navigation facility. The scenario remains same when we are travelling to an unknown place. The internet is like a true friend. We can do many things with the help of Internet. When we are travelling to another country, using the internet on our mobile device is expensive and takes our sweat. We cannot afford such expensive option. We need to find some inexpensive option during our travelling. There are options that are affordable and in our budgets. Let us look some inexpensive option of using Internet while we are travelling.

WI-FI

Let us our discussion with WI-FI. It is first affordable option while travelling. We can access internet with the help of WI-FI networks. When you are travelling, you can find WI-FI network in many places such as Airports, railway stations, hotels, Restaurants, cafe and various public places. When you stay at a hotel, you can access internet. WI-FI connection may be either free or charged. It depends on your hotel. If you are using the internet over an open connection, you cannot expect any kind of privacy.It is possible that internet speed will fluctuate in hotel lobbies and around swimming pools because of the crowd. Many hotels offer you safe and fast internet connection through wire to each individual room. You have to pay some charge for using internet connection through the wire. Before using a wired internet connection, you have to investigate about rates and charge. In many places such as malls, restaurants and coffee shops provide free WI-FI, but the presence of a large number of people internet speed may fluctuate. Almost all airports have dedicated Internet cafes for their passengers, but you have to pay for using their service. Many international airports offer WI-FI services free of cost.

Internet cafes

Internet cafes are another option for an accessing the internet while travelling. It is safer than WI-FI network to an unknown place. Internet cafes are very common in modern day. You can easily find the internet cafe in urban areas, but difficult in remote locations. Cafes are safe and secure way to use the internet by paying local charge. There is no problem of speed fluctuation.

Local Sim Cards

You can use the internet on your prepaid mobile phone. If possible, arrange a local Sim card for using the internet on your mobile phone. By inserting Sim card in your mobile phone, you can surf the internet by activating local data package on your Prepaid Sim card. Different service provider has different data charges. Choose the best one for your internet surfing.

Portable Hotspots

In the modern world, you can use the internet through portable WI-FI hotspots. Buy one for you. It is easy to carry and convenient way to use the internet. You can select any data plan. Different service provider has different data plans. Apart from data packs, you have to purchase a hotspot separately. It is one time investment. You have to pay around 1500 rupees for your hotspot. This is the best option for you. If you travel frequently, it is best for you to buy a hot spot for your internet usages.

International Roaming service

Suppose you are not interested in all above option, another option for you. You can use the International Roaming service. For getting roaming service on your Sim card, you have to contact your mobile service operator. Your service provider tells you about existing plans and charges. The last step is to activate roaming service on your Sim card. Totally depends on roaming service for the accessing internet is not right. Roaming service may falter. This is a temporary service for accessing the internet while you are away from your house.