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Saina's brand value nears Rs 1 cr

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Telecom giant Airtel is the latest in a series of corporates that have signed on the World No 3 as a brand ambassador and Saina's endorsement value is understood to have reached the Rs 1 crore per deal mark.

20 Replies

U
This is great. The brand value of this sort will encourage sports persons. Now the sports person are competing well with film stars in modeling and brand ambassadorship.
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U
When people get more popularity their brand value also get increased.
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U
To become popular is not an easy task.
But once if become, then everything is in our hand....
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U
Given to her superlative achievement I would still consider it to be much on the lower side! To excel in an individual sports at the highest level is just stupendous!
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U
"She is really in demand. A lot of companies want to associate with her. She has already signed up with Airtel and at least four firms operating in areas such as food and infrastructure will come on board very soon,"
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U
But it is also important not to lose concentration in her career.
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U
Here is one with a very focused mind and unlike Sania she means business!
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U
Thanks for bringing this news out and am happy to listen sports other than cricket have also gained acceptance. This should be encouraged to make India a superpower in sports too.
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U
thanks for sharing this information, i'm very happy by reading this post because saina is my favorite badminton player.
thanks a lot.. :woohoo:
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U
When the brand value rockets their play value is found to be decreasing.Hope it will not happen here.
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U
That's true and the brand value of sportspersons is linked to their performance in th field.The should never lose sight of this fact!
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U
Ceeem,
You are right.But I think this agreement is for one year or more.Can anyone predict the form for next one year?
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U
I too don't have any idea on the contract period.Very good point raised by you,Abid.
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U
nagalakshmi.karunanidhi wrote:
[quote]I too don't have any idea on the contract period.Very good point raised by you,Abid.[/quote]

Thanks Nagalakshmi.
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U
Its good to see that sportsperson other than cricketers are getting good brand value..... But i really hope that she shouldn't lose her concentration from her game....
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U
Let us hope so and we have already seen how loss of focus can impact one's career in Sania's case!
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U
But I am aware of the fact Saina already endorses the Deccan Chronicle newspaper, Adani Wilmar’s Fortune edible oil and Herbal life’s nutritional product range.

According to industry analysts, Saina, who was charging around Rs. 50 lakh per endorsement, is now able to command Rs. 1 crore per deal after her CWG win.
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U
I dont find improvement in her game...but it is sure that India will start hyping her again.which is proved with the brand value.
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U
Although still Sania commands a tidy sum from brand endorsement but I doubt how long she would be able to command it given to her declining performances!
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U
According to me, It was sania's participation in advertisements which made her lose concentration in career.Hope the same does not happen in case of saina. :( :(
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Topic Author

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nagalakshmi.karunanidhi

@nagalakshmi.karunanidhi

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Created Thursday, 28 October 2010 10:12
Last Updated Tuesday, 30 November -0001 00:00
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