It's not we but the hype the movie makers create by purchasing all slots in TV advertising including news channels, talk shows, serials, reality shows and purchased crowd that creates a scene as if that particular movie is the ultimate of entertainment and will prove to be the biggest hit of the cinema world. But you always end up with same run of the mill kind of stuff one again.

It's all about craze towards new things. It's inherent in the Human nature.

There is a section of people who are more than interested in filmy matters and they want to know all the minutest of details regrading stars. As long as it does not become the only news it is fine since media needs to cater to all tastes. The media also highlights other stories as and when they crop up. In India corruption is now an accepted issue that does not really shock anyone having seen every kind of corruption possible in the past years..

When it comes to going gaga over new films, Tamil nadu has the dubious distinction as Table toppers. It's the state where temples are built to the Movie stars. And the Media capitalizes it. What's new in this ?

It is not new that film makers and media give publicity to new films in an exaggerated way. It is a part of their business strategy.  Tastes of people vary and the media and press have to satisfy the tastes of all kinds of people. Film, politics, corruption, culture, etc., all are its different menus. They cannot serve only corruption in their plates. 

True. Media in general will not and cannot cater to the tastes of a particular section of the Society. Media is a Business.

well its all about favouritism and whereas about media it will show in which they will get more profit, they are crazy about rajnikant because he is very popular in India especially in south of India.  

It's more in Tamil Nadu only. South India is not Just Tamil Nadu. There are fan clubs of course in Kerala and AP. But not as much as in Tamil Nadu. I think in Karnataka the craze for movie actors is comparatively less.

Exactly.  I belong to Tamil Nadu, and it is  a fact.  The craze with which people in Tamil Nadu approach movies and the cinema stars and get exited is a v ery disturbing fact. 

suni51 wrote:

It's not we but the hype the movie makers create by purchasing all slots in TV advertising including news channels, talk shows, serials, reality shows and purchased crowd that creates a scene as if that particular movie is the ultimate of entertainment and will prove to be the biggest hit of the cinema world. But you always end up with same run of the mill kind of stuff one again.

Every week movies  released here and we forgot these, so why we should to these much serious.