Britannia set to stir up health drink market

by Abhishek Dua in Daily Dose

772 1.84k 43.3k

14 years ago

Vinita Bali's first major product initiative since taking over as CEO of Britannia Industries. The biscuit and dairy major looks set to enter the milk food drinks business with a product that will be positioned against the likes of Heinz's Complan.

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sumit

420 1.22k 39.9k

14 years ago

#100298

With a population over the 80 million people, the market is capable of absorbing more brands and for highend products and health drinks

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Rajani K

145 7.14k 58.4k

14 years ago

#100345

Nice to know that a well known company is also venturing in health drink market. :)

nagalakshmi.karunanidhi

467 4.93k 33.8k

14 years ago

#100396

People are confused with health drinks like complan,horlicks,boost,bournvita etc.,Now it is time to welcome a new health drink.

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