Website will be in unique and different form. This is mostly important for the purpose of search engine optimization. As search engine optimization helps in gaining leads for business owners, advertisers and online marketers. So it is useful for promoting websites, products and services. A good website will be success in seo. To perform seo effectively the website must be seofriendly. Every page should be analyzed and know how much it is crawled as the webpage is the stepping stone for obtaining traffic through visitors.
The navigation set up of the website should be organized well. Due to this well organized navigation set up, we won’t miss the visitors as all the WebPages will be links to each other with the help of navigation. The content in the website should be with effective with best keywords for effect full search engine optimization and these keywords should be in title also. The domain name of the website should be analyzed that the domain should have keywords which provide ranking to the website in the search engines like Google, yahoo and Msn. These search engines are the main search engines.
There is one tool known as grader. This tool is used to perform complete analysis of a website. It analyses the technology used for programming the website, the navigation, crawlers, page rank, traffic, whether the content is optimized or not, the density of the keywords, frequently used keywords where this website gets appeared in the first position in seo, which keyword is popular , number of back links and number of visitors .
Domain registration
When you launch a website, the foremost thing we should do is Domain registration. Actually Domain registration is booking domain name, the procedure to allocate a new and specific domain name to a company or an organization which is the online identity of a website. The best domain is unique identity for your business. Your domain can make your business flourished and established.
There three kinds of domain extensions
1. Top level extensions
2. Generic level extensions
3.Country level extensions
1. Top level extensions – these are mostly used extension by the users. Ex: .com, .org ,.net etc
.com – If your company is commercial then we should adopt this extension as it is used by most of the websites and its also contain a lot of authority.
. Org – If your website is related to the organization then go ahead with org.
.net – If your website is about networking then .net.
2. Generic level extensions – these are particularly related to education, information government etc
.edu – education
.gov – government
.info – information
3. Country level extensions – the website which want to show their country in their domain, so that by seeing the domain name we can know which country the website belongs to.
.us – United States
.uk – United Kingdom
.de – Germany
.fi – Finland
.in – India
.fr – France
.se – Sweden
There are many website available online to perform domain registration .they are Godaddy.com, whosthis.com, domain.com etc
Webhosting
To launch a website, how much the domain registration is necessary that much the webhosting is needed. Without webhosting no one can access a website and view the elements and contents you provide in the websites.
Actually webhosting is a type of internet hosting service that allows individuals or organizations make their website accessible via worldwide which is a large collection of website hosted on the servers all over the World Wide Web.
There are 2 important hosting servers mostly used by the webmasters.
1.Dedicated hosting server
2. Shared hosting server
1. Dedicated hosting server
Dedicated hosting server allows you to lease a server provided. This hosting server will be allotted to one website only. It is mostly used for large business websites. Therefore WebPages will be no effect on the WebPages and no downtime. So your websites will always be alive and no loss of visitors and leads. Dedicated hosting is simply 1server which allots for the website WebPages.
2. Shared hosting server
Shared hosting server is similar to dedicated hosting server. Its name itself tells us sharing the hosting server. So 1 server will be shared by different websites. If your website contains less WebPages, it’s better to prefer shared hosting server. If your website contains more WebPages and so we adopt for shared hosting server then there will be downtime. Down time occurs if one website WebPages are effected by other website WebPages..
The webhosting server will run on both Linux and windows mostly.
Importance of webhosting servers:
1. Webhosting gives meaning to the domain name.
2.The success of the webhosting depends on the type of webhosting server.
3. Webhosting with downtime disappoints your clients and visitors which is a back drop to business.
4.Dedicated webhosting server and shared webhosting server has lot of demand as they are flexible for website WebPages.
5.Dedicated webhosting server is comfortable to maintain large business websites.
6.Shared webhosting server is comfortable to maintain small business websites.
7. Without webhosting domain name has no value.
8. A domain name will be recognizable when it contains webhosting.
9. Linux hosting server and windows hosting server are the best server to host dedicated hosting servers and shared hosting server.
10.Webhosting is important to view content and elements in the websites.
To get your website rank top position in search engine:
1.Your targeted audience
2.Page title should be updated
3.Use unique title
4.Add few internal links to the page
5.For every page add your address
6.Claim your website in Google , yahoo etc
7.Display a video
8.Add blog to the website
9.There should not be any technical issues
- Your targeted audience:
Performing seo without knowing about what kind of audience you need to target is very tough. We need to assume manually the words typed by the customers in searching their required information. The terms which match you services in the website, we should search keywords using Google awards tool.
2. Page title should be updated:
The title is the most important element for seo. The words which appear at the top of browser are known as title tags. This title tag appears in blue color link form when the website appears in Google. The keywords which you are targeting should include in the title. As title is the starting description. Put your important targeted keyword in the beginning of the title. It is very easy to change the title. We can change the title according to the website concept demand.
3.Use unique title:
Updating the pages with unique title is important. The syntax to see all the page title in a website is
Site: your website name. If the pages have same title, we can update the title according to the concept of the pages. Use keyword in the title header and body of the page. The Meta Tags should be updated with the keywords targeted.
4.Add few internal links to the page:
The number of the links for a page is the main thing for a website. The home page is the important in a website as remaining page links are present. Find which page should have more ranking, so add all links to that page. The keywords which are relevant to the website should be included in title, Meta tags and in the links. Never use exact phrases as keywords in links.
5.for every page add your address:
For performing local seo add your phone number and address to every page. This is much helpful for the user to appear their website with their location in search engines. If your business is established in more locations then you need to create a new website especially for homepage.
6.Claim your website in Google , yahoo etc:
We can update your business information for free in many yellow page websites. Due to this website gets rank and lot of traffic. We will be surprising due to increase of business in the free listing.
7.Display video :
Display a video in which your products, offers and concept of your website are explained in detail manner. Upload video in YouTube website and keywords while performing videos submission tactic of seo, so that all pages of your website get result with best page rank.
8.Add Blog to you website:
Website should contain a blog. The blog link should be attached to website. Attaching the blog link to the website is the job of web developer. But blog should be updated regularly. Blog URL should be added to blog search engines.
9.There should not have any kind of Technical issues:
There may be many technical issues which are preventing your website from best ranking. By submitting your website in Google webmaster tools and copying the code in your website.
Previously people tried to search information, but they couldn’t get their required information in proper manner. So they tried through search engines. Then also they couldn’t obtain proper information. Finally they decided to find a method to obtain the users required information in an easy way. So they found search engine optimization concepts .Search engines doesn’t rank websites they rank only WebPages.
Search engine optimization is getting visibility and popularity for a particular website to appear in top 10 websites. It may be any search engine. But mostly every one prefers Google search engine as it is best. It is best because if you submit your website in Google, It indexes your website in a very short period of time.Seo is completely depends on keywords. Many of the people don’t know about Seo. People thinks that Seo is getting traffic to a particular website and appear at top 10 websites for any kind of keywords. But this is wrong.
We cannot do seo for every keyword. For example http://vizagfinearts.blog spot.com blog is there. For this blog website, suppose you type keywords ‘fine arts or ‘arts’ in the Google search engine then the blog website doesn’t appear in top 10 positions in Google as these keywords are much popular. We can get ranking for these popular keywords also but it takes long time. If you type a keyword ‘Vizag fine arts’ , Vizag sand painting, vizag nib painting in the Google Search engine then the blog appears in the top 10 position in the Google search engine.
Keyword is the words which we type the search engine box. We can do search engine optimization for any kind of keywords. Short keywords take long time to show the result and long keywords show the result in small period of time. In Seo , Keywords plays an important role. We can suggest our clients some specified keywords which are adoptable by the end-users and we can get the Good result to clients business. While performing seo, we need to take care from domain registration till the completion of the search Engine optimization.
If you want to have a website, then you need to perform mainly domain registration and webhosting. Domain registration is booking a domain which is an IP address for the website and webhosting is the space provided in the internet. While booking domain we need to think about the concept which we want to display in the website, so according to it we need to choose a keyword and book that as domain. This may give best results to your website.After having Domain registration and webhosting, we need to decide how many pages you want to display and what kind of pages you want to display as there are two types of pages to design that is static and dynamic pages. We cannot change the content in the static pages but we can change the content in the dynamic page by programming.
When you decided to perform seo for a website, we need to take care in every step in building the website. So while designing the page the url should be saved without space so that it will be seo friendly. While programming we need to avoid using question mark(?),this also seo friendly.After programming, the website is ready with seo friendly. Now we need to perform seo ( search engine optimization ) .It will be bit easy for us to do seo for the website as we took care from the starting till the website build.there for the website is seo friendly.
When we get a website for performing a search engine optimization we need to follow few steps:
1.Analysis.
2. Ultimate Target
3.Competitor analysis
4.Keyword analysis
5.Seo content
1.Analysis:
a.Analysis of the website:
b. Age of the webstie
c. Content optimized
d.Catogry of the product
e.How to sell the product.
f. Everything about the website
2.Ultimate Target
:The needs of the clients, that is his targets from his website, what he need from his website.how he want to build his business that is local, state or global level.
3.Competitor analysis:
First check which website is competitor to your website for you suggested keyword. Check the competitors website pages highly ranked. How many times the keyword is repeated in the text.How is the title written. The keywords in the url of the competitor website.
4.Keyword Analysis:
While analyzing our website, we need to analyze keywords manually and then we can do keyword research through those manually analyzed keywords by keyword research tool. We need to check how much popular the particular keyword has and how much useage it has. If it is more popular, it takes more time to get the results.
5.Seo (search Engine Optimization) content:
The content which is seo friendly . Here seo friendly is the number of keywords in the content. The content should be unique. It should not be copied and pasted from anywhere. Mostly there should be qualitative content. If the content is duplicate the Search Engines penalizes the webstie.
Search engine Optimization is mostly performed through Search engines. Especially Google, Yahoo and Bing(Msn). But Most of the search engine Optimizers prefer Google as their search engine for optimization, therefore , Yahoo and Bing (msn ) are secondary. Google has first preference because it is the best search engine among the search engines. It has best sitemap technology.
Search engine Optimizaion has classified into two parts:
1.Onpage Search Engine Optimization
2.Offpage Search Engine Optimization
1.OnPage Search Engine Optimization:
Onpage search engine optimization plays a major role in search engine optimization for a particular website.
The tasks come under Onpage Search engine optimization:
a.Keyword Analysis
b.Meta tag development.
c.Submitting websites to search engines
d.Building sitemap.
Onpage search engine optimization is done on the pages of the website. The most of the result of the website will be obtained for a particular keyword. We can find the changes of on page optimization at view source of the website.
a.Keyword analysis:
Same process which is mention before in the articles.
b.Meta tags development:
Meta tags are which in the hypertext markup language that describes content of the webpage.
There are 3 meta tags:
1.Title
2.Description
3.Keywords
1.Title:
Title is the first information about the website which is viewed by the users. The title should contain keywords , informative and attractive to view the website. The size of the title should be 53 characters.If the size of the tilte extends 53 then the title will not be much attractive and it shows in the doted form(…..)The title will be displayed at the top of the browser in blue bar.
Syntax of Title:
Text
While implementing Title tag then change char to UTF-8.
2.Description:
We can also call this description as meta description. Meta description is a description of a particular webpage. The description should also contain keywords and brief information about the webpage. The description should be attractive for the viewers. The size of the meta description should be 160 characters. If the description extends its size then it will not be attractive and it shows in the doted form(…….).Most of the search engines display information from the meta description tag in their search results.
Syntax for Meta description:
3. Meta Keywords:
the keywords are taken manually and checked in the keyword research tool and taken. We can include how many keywords we want. But we need to know the popularity of the keywords. For writing keywords , assume yourself as a user, then you will get correct keywords for the website. This meta tag is used to specify keywords.
Syntax for meta keywords:
c. Submitting website to the search engines:
There are three leading international search engines:
Google, Yahoo and Bing.
Google is the search engine which is mostly popular among the world, best search engine to get anykind of information we need. Every optimizer prefer google for optimization because google results spontaneously to the seo and it even indexes our website in short period of time and sitemap technology. To get traffic from Google Search engine , we need to submit the website in google webmaster tool.
Yahoo is the bit liberal than google search engine. It takes some more time for any task than google. To get traffic from this search engine we need to submit our website in yahoo.
Bing is the third best like yahoo. To get traffic from it we should submit our website to Bing explore center.
Steps op submit your website or blog to google:
Don’t type directly http://googlewebmastertools.com
Type Google webmastertools in the google search engine and browse the first website which appear or browse google.com/webmasters/tool
Now login with your Gmail account details, then add url. It shows not verified. Then click on that. then click dashboard. Then the link is verified. In the same way we can submit for the remaining search engines.
d. Building sitemap:
Sitemap is a setup of all page address in the website.This is specially for Google bot to crawl into the website.Site map will be shown when the shown code place in your website after headertag.If it is a blog then we can place the code through layout.If it is a website then we can place the code through dreamweaver. Sitemap shows all the urls in the website.
Now days every Business person is adopting Online for their success. But getting success through online business is not easy. Everything should be taken more care from starting to ending. For Online Business, first we need to plan about our product, how to sell it, which places it will be required mostly etc.
For Online business, first we should have a Website. So that people can access the website and know about our products and its prices etc. For having a website we need to perform all the things that is
1. Domain registration
2. Webhosting
3. Desiging
4. Programming
5. Search engine optimization
Domain registration and webhosting. Domain registration is booking domain name. There are many website available online for registering domain names, the website to register domain name like whois.com,Domaincheck.com, Godaddy.com,networksolutions.com, smallbusiness.yahoo.com/domains and more. Domain name is IP address in technical language. Domain name is simply a name of the website.
Webhosting which is a body of the website that is the internet space where we can upload the content and our products. Webhosting can be done by the webhosting providing websites. The webhosting provided websites like host4web.com, yahoo hosting, Google hosting etc. Same domain registration website provided above also provides webhosting services.
Designing should be done for a website, but it will be static page or dynamic page. In static page we cannot change any of the content further and it is in low cost. But in dynamic page content can be changed and programming can be done.Programming is giving efficiency to the dynamic applications designed in to upload in the website.
Search engine optimization is giving popularity for a website by using different methods and keywords according to the website concept and its requirements.So that the website appear in first postion in the search engines and obtain best traffic.
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Subcategories
Web Hosting
Web Hosting is a service offered by web hosting providers to the individuals and organizations to make their websites accessible on the internet. Depending on the requirement, one can avail different types of web hosting such as shared hosting, dedicated hosting, virtual private hosting, cloud hosting etc.
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