Take a look at some well-known logos and find out exactly how much their respective creative agencies charged for them, spanning a price spectrum of $0 to $211 million USD.

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BP – $211,000,000

In 2001, oil giant commissioned creative agency Landor Associates, advertising agency Ogilvy & Mather and the PR consultants Ogilvy PR to replace their “Green Shield” logo with the current Helios symbol and create a surrounding identity and campaign. Designed in a green and yellow sunflower pattern, the logo represents energy in its many forms and comes with the tagline “Beyond Petroleum”. The cost of this re-branding procedure? A mere $211 million USD…

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Google – $0

Despite arguably being the most recognisable logo in the Western world, the logo cost the Internet company exactly $0 to create. It was actually designed in 1998 by co-founder Sergey Brin and, although it’s obviously been tuned up a little since then, the main elements still remain.

Of course, the worth of a logo is a famously hard thing to determine. The very fact that a simple or low-key design often works far better than something intricate or brightly coloured means traditional methods for calculating how much to charge – using things like time and experience – are often thrown out the window.

Source : redcardesign.com