What is the role of Sales Manager in promoting the business?

Sales function is most important function of any commercial organization. In fact, production and procurement of materials or finished products depend on sales potential. The Sales manager attempts to study the market, create market and attempt to get a big share of market for his organization. The ultimate aim is to sell. Thus the role of sales manager is or utmost importance.

He plays a very important role in promoting the business.The way of approach should be good in promoting the business.

Marketing and sales are two vital functions of any organization and a ssuccessful manager must have the ability to read any situation and act accordingly.