Information technology has made strides in every field. The impact of Information technology is clearly visible in all spheres, especially in the field of communication. The world of letters has given way to messaging, SMS and chatting. There is no doubt that mobiles have now taken the centre stage of communication. Faster than the computers, mobiles have made communication fast and easy. Moreover, mobiles have now the power to manipulate and motivate people to do better things in life.
Mobiles have made things easy. Mobiles are not just electronic gadgets for making calls or sending messages, but it is something more. They are used for doing a wide variety of things like shopping online, buying tickets and even trading. Ore than this, mobiles have gone to such realms so as to influence individuals. Mobiles can have great influence on the social behaviour and also build up a new culture.
Mobiles have great influence in a democratic world. These new gadgets can change the face of a nation or an individual. They can be used to convince you to vote for a particular person during elections. In India and the US, mobiles are used more to lure voters.
Mobiles can mobilise the society to change the way it thinks. In building up awareness on environment, pollution and other malice in the society, the new technology is a great motivating force.
The SMS set out from mobiles has the gift to reach a large section. It is not that you alone sent it to your friends. Once the SMS is sent, your friends could pick it up and sent to his friends and just the word goes on, a really good campaign tool.
The government and other agencies use mobiles to spread word of important happenings. This gadget can motivate people to make contributions for some health related schemes and also to help a person in need of blood or other things.
When talking of marketing, mobiles can exert much influence. Several companies place advertisements and other information in the wires, which could tempt the users to go for it. Mobiles help the companies to have direct contact with customers.
In all, mobiles can alter the way a society behaves. It has real power of influencing the social behaviour and also in building a new culture. Mobiles have immense motivating powers to change the face of the society.