Search engine optimization point, search engine marketing produce. Sometimes you have to look at something outside the box and think about alternative or complementary methods of marketing in mind when it comes to additional interested parties and potential customers away. That is why I am today even take up the popular topic of e-marketing, for just at existing customers and newsletter Abonennenten slumber often unimaginable potential.

The dispatch of newsletters or emails is in itself a very effective and useful online marketing tool, but you should do it properly. Of course I would not approach as go into detail as to the e-mail marketing expert Dr. Black , but I have compressed some tips times together, you create and the use of email and newsletter marketing as a communication tool should note at the ...

15 basic tips for e-mail and Newsletter Marketing

1. Send newsletters / emails only to your existing customers or registered newsletter recipients from which you have an acceptance! Otherwise, it could also be an expensive fun. Ideally, this, of course, existing customers, you can reactivate so convenient.
2. Send e-mails and newsletters with a meaningful and really interesting subject! The subject line can be one of the most effective brakes, but also one of the most powerful booster in email and newsletter marketing. The recipient of a decision in a split second whether he opens the email or not. These hurdles must be taken absolutely! The recipe is here: Keep a nutshell, make them curious and limited to one key message.
3. Speak your recipient with their name on! "Ladies and gentlemen," and so you can plug the same. Keep an eye on your target audience. This can make the speech also a significant difference. Prospects of skateboards might want to not be addressed as "Dear Mr Smith", while equity Interested probably not "Hey Paul!" Like to be addressed. The corresponding response ("you" / "you") to be continued in subsequent selbstverstädnlich content.
4. Start with a crisp header! If not this already the customers or readers reached, the chances are rather poor, the rest of the newsletter is read more carefully - if at all. As with the subject line to address the reader directly headlines and make him curious. A simple example: "Only this week: 20% discount on everything - even on pet food!"
5. Think about what you want to say with your mail and immediately get the point! No man wants to read a long text in an email. You have such a new product range or you have a special summer action ride with special rates in your shop? Then communicate succinctly the benefits for the customer and made a link to your shop or even directly to the corresponding products in your shop, so that users get a picture and order in the best case immediately.
6. Let the text do not create a trainee or a trainee! Appealing texts is an art and a customer may be negative preconceived text, possibly even many Rehctschreibfählr contains, should be sent to customers under any circumstances. Communicate only possible positive aspects! And negative messages to attract attention - in e-commerce should be, this variant but not using the.
7. Start a test run with the newsletter! Send the newsletter first at some of your friend or partner and ask them for their opinion. Does she speak of me? Email is the clear and understandable? Lack of them may also have some information? Find out and work on your newsletter again until you finally rausschickst him.
8. Nice pictures complete the e-mail marketing campaign though, it should not be exaggerated! Images should not be too large formats and used only discreetly, which also reduces the download times of the email. In addition, one should also assume that images are not followed or the image display is disabled. The focus should therefore be clear in the text.
9. Watch out for accessibility! Can read all your newsletters / open? Some users can display their emails is not given as HTML, but only as text. These users must be controlled accordingly. (Watch out for display in standard clients such as Outlook, Thunderbird, etc.) In addition to a revamped version of HTML should mitsenden always a plain-text version.
10. Maintenance interval not too short, and send emails and newsletters only to very special occasions! Some online shop owners think that a penetrating delivery of mail to more sales leads automatically. In the short term this may perhaps be true, but medium and long term, the receiver still only be annoyed and unsubscribe from the newsletter. As the interval I would suggest a 2-4 week cycle.
11. Judge your Success! Like other online marketing disciplines also runs the e-mail and newsletter marketing nothing without controlling. Are your sales rose by sending your newsletter or have at least the traffic website or direct inquiries to increase your on? If the conversion rate increased? Archiving and compare your experience with previous operations to detect any relationships and this next actions to be considered in your.
12. Demand no confirmation on! (No joke, something I had even once!)
13. Known in advance whether your newsletter or your e-mail address is flagged and therefore in the spam filter for various e-services such as GMX, Web, T-Online, etc. and ends up not so until the reader arrives. In general, this is not the case, but in doubt here is professional newsletter distribution software can help.
14. Also, if you really want it, of course not: Supply the receiver end of the e-mail can quickly and easily unsubscribe from the newsletter!
15. Contacts and do not forget contact option at the end of the newsletter! Not just to be fair to the legal notice, but your customers to allow direct contact. Some customers order by phone simply still better than the online store.

Have I forgotten anything? I look forward to your additions