Apalya Technologies today said it has partnered with broadcast firm Multi-Screen Media (formerly SET India) for offering content from MSM's general entertainment channels on the mobile platform.

Shows from two of MSM's GECs -- Sony Entertainment Television (SET) and SAB TV will now be available on the Apalya mobile TV platform, Apalya said in a statement.

Read more at

http://timesofindia.indiatimes.com/tech/news/telecom/Sony-Entertainment-inks-deal-with-Apalya/articleshow/7237396.cms
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Is that true and it is going to be a good interesting deal and let us hope it comes to market before the world cup and we can see the matches in mobile tv and have fun in our offices itself.

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Good to see some top channels to expand its network..
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