Introduction
Our world becomes compact and smaller. Today people from the entire world prefer small gadgets such as mobile, Tab, notepad for communication other people. They prefer to see complicated website on their mobile phone. If you are a website owner, you must optimize you website. Optimization means your website can be easily available on small devices. Your website must suitable for mobile browsing. This change is required as in coming years these small devices replaces computers. Still you are confused; you need to check your website traffic for last one year. After seeing your website traffic, you are going to stunned that 40% - 50% traffic is generated from mobile phones. If you are newly website owner and create a website for sales purpose, you need to learn in what you can make you website suitable for mobile browsing too. In order to maximize sales on you website, you must optimize your newly developed website. If you want to make your website suitable for mobile browsing, you need to adopt one of the two available choices.
Two choices:-
1. You need to develop a website that must be responsive. In other word you can say that your websites is able to adopt sizes as devices changes from bigger to smaller devices. Your website becomes smaller for mobile and bigger for laptops or computers. Many website owners neglect this important criterion because an expensive choice.
2. Bespoke Content Platform, a way in which you can put only important information on your website pages. If you are using this choice, it will increase the functionality of your website for mobile users. It is not very expensive to adopt this choice. It is best suited for small companies whose budgets are smaller for developing mobile compatible website. I am mentioning few valuable points that must keep in your mind while adopting the second choice.
By considering below points you can easily strengthen you strategy for mobile marketing.
1. Trying to develop new data for your mobile website. This action only takes your important time. This is wastage of energy. You can edit your website data to make it suitable for mobile viewing. You need to include only that information that is necessary for your mobile website. This can be done by considering as important points that need to be included in your mobile website from your main website. This edited content is best for your mobile website and known as bespoke content website.
2. You need to think the users on mobile phone that is going to use your website on mobiles. You need to think differently from computers user. Browsing the content of your website on mobiles devises are in task mode. In other words, you can say that they are looking for necessary and valuable information such as How to contact, in what way they find location and prices from a commercial site. You need to support the functions that must be in any mobile compatible website.
3. You need to include smaller size content on your mobile website. If you follow above rules, you are on the right path. You must get success. You need take care that users can get information as fast as possible.