Advertising is everywhere you look, whether it is in the newspaper you pick up daily or on that bill board you see or while driving down the higway or in television. Some people may say that the advertising are thrown towards them and they didnot fall into these but every one are caught by the advertiser. TV is a great attraction of children and they are much influence by the TV. They spent lot of time in front of the TV. But specially they watch advertisement selling various consumer product and as such they demand those from their parents because they knew that if they hound at their parents they will give in and buy them the products. TV ads were using children to attract consumer interest and a large proportion were attracting child viewer specifically.

Recently an ad was shown on the TV that if we purchase a health drink a badminton racket will be provided along with it free. This helps to draw many children to own that product. Children instead of keeping much knowledge in studies keep their eyes open about the products shown on the TV and their availability on the market. Children demand to own that product seen on the ad. Most of the food and beverages items that are advertised are on fast food items, soft drinks, and other non-nutritious snacks. And children want to eat those food and demand it from their parents and when their parents refuse to purchase them those food items they demand it from others which change their habits and so the parents think that instead of asking from others it is better to provide them those food items which change their habits and increases their demand day by day.  Some advertisement includes dangerous stunts, which are performed under the supervision of experts. Though they broadcast the statutory warnings with those ads, still children try to imitate those acts and perform it at home which brings a fatal results.

Children are mostly attracted towards the expensive products and demand for that which sometimes is not affordable for the parents to buy those products. Junk food such as cold drinks, pizza, burger are telecast on the TV during the children TV viewing time. Because children love to watch cartoon shows and these type of items ad mainly comes in between the cartoon shows. And they want to taste these food which lead to obesity in most children. Children love to eat junk food instead of the food prepared by their parents, this developes a craving for the junk food. Children whose parents purchase these items for their children are themselves responsible for teir child bad health. They must scold their child of not eating those food items. It is not always possible taht what children will demand we parents hav eto purchase those items for them. This is not a a love towards the children in fact parents are responsible somehow to divert the brain of the children. Television influences the children most as far as advertising goes. Many children from now they recognize brand name products and clothing. Parents need to be more aware and cautious about what their children are watching and how much of it they are watching. It is the duty of the parents to limit their television time with some thing a little more educational like reading a book or indulge them in some playing. This could be much helpful for the children. 

So it is the duty of the parents to cut through the hype of the TV ads and pick good things for their children. Good things will help in the improvement of the future of the children and will help in building their life. Therefore, advertisement which are of no use, do cause harm to many children. Therefore, it is our duty towards our children to fetch them out from the hands of those advertiser and advertisement.