Let the world know what you do! Project a professional image to your customers and register your domain. MX, which alone, will achieve credibility and trust pass.


A domain name is the most important letter to let you know in the network, which is the way in which a surfer can find you on the Internet and get information about what you want to offer, so that we could say without a domain name virtually do not exist on the Internet.


Through a domain name. MX can make you known throughout the world, with a minimal investment compared with the benefits you get. A domain name. MX, plus give you presence, and protect your company name or brand on the Internet, can help to project a more professional image to your users, as through a Web page can convey greater credibility and confidence.


Registering a domain name, although at first glance seems very simple, in some cases it is worth taking a closer look to find the best domain name according to your needs, as well as the benefits described above, an appropriate domain name can be key to potentiate your business or to give greater thrust to position your brand and / or product. Therefore, the choice of domain name is critical.


If you have a business or intend to undertake one in the future, probably right now your question is, what should I consider when registering a domain. MX, to choose the best?


Although the number one recommendation is to choose the domain name as the brand of your product or your company name, not always met due to various factors including availability of the domain name, so sometimes it is necessary generate alternatives through brainstorming to find it. However, the list obtained it can get very large, so there will be ruled out several options taking into account some of the basic considerations that we present below:


- Length: The domain name must be short and contain characters from less is better, as this will facilitate the recall of the same (2 to 6 characters), also becomes faster typing and less likely to write error respect to the long names.


- Easy to remember: this will allow users to present your domain name at any time and thus re-visit your site. Be careful with the character combinations you use, because sometimes, even though the domain is short, the letters used in the domain name affect the recall, especially when the letters are not common in the vocabulary of potential users.


- Positive connotation: It is important to verify that the domain name has no negative connotations with which users will be exposed as this may avoid creating a bad perception of the picture or a barrier to your organization or business.


- Hard to confuse: Make sure the domain name will not be easy to confuse with other existing domain names or marks already registered, as this may subtract traffic to your website.


- Easy to pronounce, repeating the domain name several times out loud can help you verify this.


- Easy to write, to test typing on the keyboard several times the domain name can help detect the likelihood of erroneous input. In fact, there are Internet tools to verify how susceptible to spelling errors is the domain name. Remember that users will turn to his memory to type. Tip: It is advisable to register domain names related to the most frequent errors and redirect to the original domain.


- Easy to read: this will facilitate both the understanding of it as a remembrance.


- Easy to spell: a basic test is to spell it by phone to verify that it complies with this point. Preferably, avoid using letters that can be confused phonetically.


- No numbers, and hyphens: include numbers and hyphens in the domain name also affects the memorial itself. Furthermore, in the case of numbers, sometimes you need to specify if the number is with letters or numbers, while the scripts you must specify which type of script is without doubt forget that search engines such names domain.


- As the name of the website: The domain name must match the name of the website, otherwise the user can feel disoriented thinking that came to the wrong place and then leave the site.


- Logical and Intuitive: The domain name must be provided to a person to achieve to reach the website of a company, using only your logic and intuition. If the name alone means the first, will be easier to remember as opposed to when the internet does not know the meaning of the words comprising the domain name.


- No Abbreviations: Abbreviations are difficult to remember, and also detract from domain names.


- Registering the variants: In some cases it is recommended to register any domain name variants: for example, plural and singular, male and female, in addition to cases in which the domain name is subject to visual and aural confusion.


There are some additional tips for choosing the right domain name, however, the latter are more likely to depend on the nature and / or future use of the domain name. For example:


- Extension: At this point, there are several suggestions: a) record that best identifies with your users, for example in the case of organizations or companies established and operating nationally, the best bet is to register a. Com. MX b) registering the domain name of the geographical region to which you belong, c) in the case of search engines, have a domain. MX, increases the likelihood that your domain name displayed on top positions in search that specific geographic area.


- Description: ie, containing words with meaning so that the domain name allows your users to have an idea of what you'll find on your web site and the occupation. Some recommend include keywords in the domain name because it can help improve your search engine positioning, but there are exceptions which enjoy an excellent position, so this is not essential, since it depends in large measurement of the spin of your business. Anyway, if you decide to use keywords in the domain name, the recommendation is to use only one word, maximum two.


- Sticky: This property helps especially if what you are looking for something geared to Web 2.0


As stated above, your domain name, you can see how your brand online, and through him, is that you give to know your name, product, organization or business online, so consider the above points can help you get to promote greater success and make it easier and save you a long way trying to raise awareness and position your domain name. However, not necessarily the domain names that do not comply with the foregoing, are exempt from having success on the Internet, we must remember that the domain name is just the first step and success also depends on the content and added value you offer on your website.


Recommendations to retain the domain name registration. MX


Once registered the domain name. MX, you are advised to be aware of the date of renewal, and that upon reaching the expiration time domain, if not renewed it, someone else could register it and you could lose, which in some cases, can have an impact involving such as changing the domain name and thus:


- Losing the position obtained

- To begin to get a good ranking in search engines

- Reduce traffic to your website

- Increase the cost to make it known


In a matter of domain names, the sooner you decide to register your interest, the better, and decreases the chance that someone else come forward and register the domain you need.


Remember that a well-chosen domain name can mean cost savings in the efforts of positioning. Domain names of lesser value are those little marketable, ie those without a high degree of recall and in which there is a difference to pronounce it or write it.


In short, the simpler and shorter domain name is easier to remember, therefore more likely to be visited and therefore the greater the benefits of that outcome. The main strategy for choosing the right domain name, you find that there is less chance of error to be remembered.


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