STARCH BAGS AN ALTERNATIVE TO PLASTIC BAGS

Strategy:

The bags sold under the brand name “true green” is distributed by Ojas Industries and being marketed by one of the well known organizations that protect the earth from environmental damages.

The strategy has to be built from 2 elements:

Vision: True Green will be a leader in delivering greener alternatives and will be recognized for the passion of its people and partners towards Go Green by providing quality, innovative products to the society.

Mission: True Green strives to provide the society it serves with the best products to bring sustainability of planet.

SWOT Analysis:

Strengths:

• True green, the name, signifies lot of meaning.
• One among the very few products available in this market.
• Marketed by one of the best in environment protection organizations.

Weaknesses:

• Need to import raw materials from France.
• Price of the product, which can’t be reduced at present.
• Availability is low.

Opportunity:

• Go Green, the latest mantra across the globe.
• Lot of spending on research and development by governments in Go Green initiative.
• Future depends on green alternatives.

Threats:

• Cost of the product and the price is too high.
• People seeing it as “only for environment concern people” product.
• People can’t afford it.
• Less awareness among people about the environment and impacts by polythene bags.

From the above statements, and SWOT, we can frame a strategy.

The strategy can be they can continue to market their products with PEF, and have a joint venture with some foreign player, who is already a renowned company for eco friendly products. Start some awareness programs among the people. Provide some discounts on the products and make people use it and understand the advantages of the product. Continue on R&D processes to develop cost efficiency processes to reduce the price. Increase the availability of the product first in some high class and upper middle class people shopping areas, who can afford to try the products. Keep innovating and encouraging ideas from inside and outside the company to attain the image of source of green alternatives.