Articles [Business Management]

Benefits of the acquisition of Betapharm by Dr. Reddy’s Laboratories Limited In the year 2006, on Feb 15th, DRL, Dr. Reddy’s Laboratories limited acquired Betapharm, the 4th largest generic pharmaceutical company in Germany. The acquisition deal...

Email or electronic mail is one of the most popular Internet activities. The Internet – specifically, e-mail—has done wonders to increase our capacity to communicate. It is widely used means of communication now a day. 90% of people rely on emails...

  Any underlying characteristic required to perform a given task, activity or role successfully can be considered as competency. Competency may take the following forms: skill, knowledge, attitude, other characteristics of an individual including...

So, you are here on this page to read about Marketing and sales skills, tips and techniques, but before we start I would like to tell you about the most important factor that generally enhaces your marketing and sales skills, and that is...

Salesman selected for the job need training for effective sales performance. Sales training is a technique or method by which efforts are made to increase the knowledge, skill and efficiency of a salesman so that he may be in a position to solve...

INTRODUCTION Analysis and interpretation of financial statement with the help of ‘ratio’ is termed as ‘ratio analysis’. Ratio analysis involves the process of computing, determining and presenting the relationship of items of...

Sources of Recruitment of Salesmen The recruitment of salesmen is important not only in the formation of a new sales force, But also in the successful operation of an established organization. The sources of recruitment of salesmen can be...

1. Persuasive Advertising : This kind of advertising persuades to but those things which they do not want. It finds the market and keeps the wheel of the industry turning by maintaining demand. The persuasive advertising should perform the...

The functions/ duties of a sales manager are many and varied. They may be classified under the following three heads: 1. Managerial /executive duties or functions 2. Administrative duties or functions 3. Miscellaneous duties or functions   1)...

Demonstration means showing examples or proofs about a particular product or service which will benefit the buyer or customer. The objective of demonstration is to provide the customer with definite proof of the benefits as claimed by the salesman...