Articles [Business Management]

A warrant is a security or a right, issued to the holders together with a bond or an instrument (like secured premium note or an equity share or a preference share,etc.) in a package, that permits the holders to purchase certain number of shares...

Capital refers to the money or wealth of the firm, which is required to start the business. Capital includes both external as well as internal sources of finance. Depending upon the duration of requirement of fund, capital can be categorised as...

TELECOM TOWER INDUSTRY OF INDIA The market size of the telecom tower industry of India is about INR 775bn (as of 2008). In the year 2008 around 182,000 more towers were needed and this requirement is expected to climb up to 554,000 by the year...

E LEARNING The E Learning market in India is a $360 million market as per the 2008 data. It is expected to reach $3750 million by 2012 excluding the corporate level e-learning. The E-learning market can be divided into two segments: Online...

STOCK MARKET Stock Market is also called as the equity market. It is a public market for the purpose of trading the stocks and its derivatives by which the companies listed in the Stock Market raise money for their future investments and...

ABC converts its “Lost” viewers into “SCI-FI Nerds” Background Information: The case is about a popular TV series-Lost of ABC Entertainment and its very creative and aggressive Integrated marketing campaign (IMC). ABC Entertainment used a...

P&G empowers teens and moms Background Information: The case discusses about how a leading manufacturer- Proctor and Gamble used online communities to generate word of mouth (WOM) advocacy for its brands by building two online communities...

Nike’s Joga Bonito Campaign The article is about two major sports brands in the world- Nike and Adidas. It talks about the event of World Cup 2006 when Adidas had become official sponsor of the event to increase its visibility. It had bought...

The article briefs the marketing strategy of LG Electronics in the Indian market. It talks about how LGEIL adopted health as one of its campaigns for marketing. It discusses about how direct marketing and advertisements like golden eye, plasma...

DR. REDDY’S LABORATORIES LIMITED.  Dr. Anji Reddy founded the Dr. Reddy’s Laboratories Limited in the year 1984, in Hyderabad. Reddy who is from an agricultural family, had much interest in chemical engineering and In the year 1969, he got a...