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Investment appraisal involves some or all of the following steps. Defining the objectives The objective of the firm is to make profits and/or to satisfy the preferences of its management and or owners. Investments have the same objectives....

In imperfect markets where there are a small number of competitors producing di¡erentiated products the firm has a degree of flexibility to make its own prices, tempered by concern for the pricing behaviour of rivals. Economics suggests two...

The most obvious way to try to identify the relationships important in a demand function is simply to ask actual or potential buyers. Thus, you could ask a group of buyers how they might react to price changes, product re-specif location and...

Another way of trying to discover the response of consumers to changes in price, advertising or product specification is to invite a group of people to a consumer clinic, or laboratory, and simulate situations in which their behaviour can be...

  The resources of the firm are both tangible and intangible. Tangible resources include physical assets, such as plant, equipment and physical labour, while intangible resources include skills and knowledge about productive and managerial...

Today's Modern world is a world of advertisements and publicity. A tough competition exists in every business. So, advertisments are essential for every business. It acts like a window for business. The companies and manufacturers get manifold...

Traditionally a person who displays emotions at workplace is looked upon with askance and emotions are not completely welcome in our work lives. Many of us are conditioned to leave emotions at home. As professionals, it is believed that in order to...

Empathy (noun): The ability to understand and share the feelings of someone else. *Strictly, empathy does not mean the same thing as sympathy. The difference is that when you say you have empathy for someone, you understand and share their...

The first thing operators. Most of the new view to starting a business is a capital startDepending on the type of Business, you know the number that can go anywhere from a few thousand million dollars.In any case, it's hard to imagine that the...

In July 1999, the government of India decided to allow private players to enter the FM radio-broadcasting sector. It planned to offer ten-year license to private players in 40 cities across India. These private broadcasters would be permitted to...