I think the media and the society in general has a lot to do with what we think and feel about issues ! we get to see the ads only on how to become fair, now there are fairness creams even for men.As time goes by the craze for fair skin is only becoming more , at least in certain section of the society ! :huh:
The advertisements only reflect the mindset of people. As people prefer fairness of skin, there are products and consequently advertisements. Even if people prefer white or fair color, it does not help playing with nature. If you are black, nothing can make you white. A white cannot become black. The various products can only bring some more fairness provided that you are not very dark skinned.
My mother used to say- a black crow cannot be white even if you use 100 KGs of soap.