All of us know about Bluetooth. Many gadgets and cellphones use Bluetooth2.0 for transfer and receive data.So what is new about Bluetooth3.0? Well, It would feature an increased data transfer speed to transfer large audio and video files.The transfer speed has dramatically increased from 3 Mbps to 24 Mbps. It also include a new feature known as the Enhanced power control that would reduce disconnects if the device is moved to a pocket or briefcase during data transfer.
It also uses Generic Alternate MAC/PHY(AMP) which allows it to operate at Wi-Fi speeds.The only disadvantage is that if a device has a different version of Bluetooth. it would not be able to establish a connection with the device having Bluetooth 3.0.
So if one has a multiple device supporting Bluetooth 2.0. he would definitely have second thoughts of purchasing a device supporting Bluetooth 3.0
We are now living in age of science. New inventions are coming think and fast. They are of very great importance.
The radio, the cinema, the television and the aeroplane are important inventions of science. The telephone and the telegraph are of great use to us in our daily life. All these have conquered time and distance.
Many experiments are now made about space travel. The result is the inventions of rockets and sputniks. Man is now able to reach the moon.
Wonderful drugs like penicillin have been discovered in the field of medicine. They cure many diseases. Much advance has been made in surgery also.
Science has helped man to solve his food problem. Huge tractors are now used for ploughing fields. Reaping or harvesting is also done by machines.
Atomic energy is a blessing of science. This energy can run mills and factories, drive ships and motor cars. And do many other things. It is used in producing electricity also.
Inventions in the field of electricity are very much. Computer and internet are trends of today and it helps to all other fields such as good database, software to dialy usage. A lot more will come in future. All these are no doubt great blessing to us.
Samsung’s latest mobile phone Touch WIZ also known as F480 has been introduced in India too. The mobile phone has variety of names like F480 in America, Samsung Toco in U.K and Touch WIZ in India. It is widely used by touch screen lover and people who are looking for touch screen models in market.
But due to the cost which is expensive Rs.21, 000, will definitely pause the people who are thinking to buy it. Though it is an expensive one when compared to Apple IPhone it not. Specifications are quite common in touch screen models with 2.8-inch screen and 5MP camera. But the camera features are mostly found in advanced digital camera which is plus point. The features such as autofocus, image stabilization, LED flash, face detection, CMOS video lens and Wide Dynamic Range (WDR) are added with camera.
Attractive thing in TouchWiz is, copy and paste functionality which is not available in IPhone. For networking, there are facilities for HSDPA (7.2 mbps), GPRS, EDGE, 3G and Bluetooth. The internal memory is 240MB which can be expand upto 8GB.
It is helpful for me to add stuff easily due to open source software given with the phone.
For entertainment you can use FM radio or Mp3 player, can watch clips with the video player as different formats can be played.
Main thing that we all look is battery backup which is similar to other touch screen phones. Li-Ion Battery which gives 250 hours and talk time upto 3 hours. It is good for anyone who is looking for slick and stylish model in touch screen handset which can fit pocket easily.
Since the development of PCs in the late -1970s, the marketing of IT related software and hardware was mainly driven by computer vendors and software publishers. However, Intel related completely on its computer –vendor customers otherwise known as Original Equipment Manufacture (OEMs) to convey to end users the benefits of using an Intel processor. As a result consumers had very little awareness about Intel and its products. Most PC users were not aware of the availability of advanced processors and their cost saving performance.
Intel realized that it needed to create more awareness about itself and its products among consumers. The first focused marketing initiative was developed by Intel in 1990 to market the 386SX microprocessor. A small group of marketing personnel interacted with IT mangers that came to buy PCs for business purpose and briefed them about the features and advantages of the existing microprocessors as well as the new releases. As a result of the above, customer awareness about the 386SX processor increased and translated into increasing sales.
Even as the company initiated marketing activities, it had to deal with certain legal problems. Arch-rival AMD, which had been given the license to manufacture chips by Intel begun making use of the latter’s processor numbers to market its own products, by offering chips at comparatively cheaper prices. AMD captured 52 percent of the market by 1990. According to Intel sources, the company had `assumed’ that the 386 and 486 processors were protected trademarks and that no other company could make use of them. Intel the made attempts to protect the technology of the 386 and 486 processors, As a result AMD Intel for breach of contract. Intel lost the case and the courts stated that the processor numbers were not trademarks. This opened the doors for other companies to use them. Intel realized the need for a better marketing program that would protect it rights. Intel thus sought to create a strong brand to communicate better with consumers, justify the billion of dollars invested in product development, and highlight the superior performance and reliability of its products. The decision to go in for component branding was taken because of the company’s observation that although a microprocessor was a key component of the PC, it was largely seen as `just another component.’
The company developed a component branding strategy that aimed at gaining consumer confidence in Intel as a brand. It decided to run campaigns that would demonstrate the value and benefits of buying a processor from a leading company in the industry. The most innovative aspect of this strategy was the decision to communication directly with end-users. This was a very novel for a `pure technology’ company.
Intel, however decided to go ahead with its plans, and with the help of an advertising agency, Dahlia Smith and white, designed a campaign for its products. The company adopted a new tagline -`Intel the computer inside’- in July 1991. Later, the company shortened the tagline to `Intel inside’. The tagline was accompanied by a new logo, in which the words `Intel inside’ appeared inside a circle. This design suggested that the brand had an implicit seal of approval.
Intel’s marketing efforts not only increased the demand for chips, they also increased the demand for PCs around the world. This was interesting considering that the demand for PCs was growing sharply in spite of increase in PC prices. The number of people who owned home-PCs was increasing even as the PC emerged as the most viable tool for business, education and entertainment. Intel was the catalyst in this PC revolution that swept the entire world.
In the same 1997, Intel started advertising on the Web and also encouraged PC makers to use this media. Intel also allowed them to use the company logo and messages in their advertisements. This helped the company convey to customers the important role its chips played in giving then a good internet browsing experience.
In 2001, in another innovation move, Intel set up the Intel inside -`R’ online net work. This was essentially a web-based tool that helped manage business transactions related to the company’s advertising program. This is the Intel inside-`R’ online network, which available 24 hours a day, provide services in languages other than English (Chinese and Japanese).
Intel’s consistent efforts towards providing customer satisfaction through quality services and its innovative efforts at component branding fetched in commensurate results.
More Articles …
Page 33 of 73