The various scandals in the financial world the stock market collapse, social plans to repeat ... all these elements make the image of the company despite negative budgets dedicated to communication over more important.
According to Philippe Boistel, lecturer in management science at Rouen, "The paradox is that communication is used simply as a tool [...] must be given to communication larger than the instrument that it is usually given in the facts. Communication is at the heart of company policy. As part of the triptych "strategy, structure, identity" of the policy is a resource that allows you to create a competitive advantage. This advantage is achieved by the support of all of its audiences (employees, employees, social partners, public ...) to the project (or vision) of the company, in turn, reflects their values. This form of business communication is called institutional communication.
Corporate communication is different institutional or commercial communication. Messages in this last refer to the products / services and trademarks of the company. By cons institutional communication has a more informative message focused on the company itself. The corporate communication has four main objectives: a role in supporting other forms of communication operational role of cross-project information (opening new industrial site, buy, merge ...), a proactive role in crisis a coordinating role in other forms of corporate communication. Corporate communication through various guides and actions in accordance with the strategy of image desired by the company.
Corporate communication can be done either through media advertising, either through the outside media.
Technical communication mass media advertising is buying space in the mainstream media (television, billboards, press, radio, and cinema) to broadcast messages from the company. The goal is to create and develop awareness and corporate image. In November 2002, BMCE Bank decides to launch an institutional campaign with an advertisement of 1min20 which incorporated all aspects of the bank. This spot has enabled the bank to anchor the brand territory BMCE.
For non-media means the press relations, event communications, and the Internet. Press relations are undoubtedly one of the tools to promote cheaper and more effective. The goal is to occupy the best media field by maintaining a stable relationship between the business sector and journalists (or changing it), hoping that the message be passed on to the final target. The event will brings is a great way to create a direct relationship with the professional or the general public. Two techniques are possible in the context of event communication: sponsoring and patronage. Under the sponsorship, the advertiser is promoting the event through participation physical or financial (or both). Whatever form of support, the sponsor is essential to remove a growth from his notoriety and its market share and improved its image. In Morocco, the chosen field of sport sponsorship is especially football. Coca-Cola, Sidi Ali, Morocco Telecom, all these companies sponsor sporting events nationwide. The sponsorship when its support is a material support without direct consideration by the recipient to a work or a person for carrying out activities of general interest. It appears that patronage is characterized by a lack of counterparty direct contrast to the sponsorship. In Morocco, patronage is still in its infancy. Most patrons are large companies and banking institutions that make philanthropy through foundations. Finally, the Internet is a technique increasingly used by businesses. Blogs, chat rooms, are used by companies to increase their notoriety and their closeness to the public at large.
Measuring instruments of corporate communications are available to enterprises. These tools enable him to calculate the return on investment in terms of image and reputation. The measure of the corporate image is the barometer image. This barometer is made by specialized institutions through interviews conducted with the target company. TNS provides TRI * MTM Corporate Reputation radar system which gives a panoramic vision is to calibrate the reputation on the various stakeholders in relation to the company. This tool makes it easier to identify targets to work first. To complete the picture or barometers studies limited image in question at lower cost, companies also have the choice between two options offered by the institutions: Studies in underwriting and omnibus studies.
In conclusion, the image conveyed by the firms is increasingly important because it becomes a criterion in purchasing decisions of consumers. The company is now obliged to inform the institutional to improve its image and ensure a significant reputation with the public. To do so, it has several techniques to implement institutional information and tools to measure their effectiveness.
During the past days while composing a book entailed one has to expend at the local depository library for enquiry or once issuing a book constituted synonyms they have to go through publisher’s manuscript at issue. The formula of piece of composing books has changed like never earlier because of the tastes of the learning habits of readers. Although there are even a lot who loves the flavor of the pages of book, fresh or older, because a lot & many other people chose medium as the electronic one like internet. Composing an ebook has hence become the more glamourous matter to execute. As a result almost modern age authors nowadays prefer to compose ebook.Also several others still find it difficult to workout how to write ebook.
The common necessities of a computer & a couple of software package the provisions wanted to compose ebook are nope dissimilar from those wanted for writing book. But prior to research complete "how to compose a book" one requires to detect a solution to why do I want to compose a book". The cause to write an ebook perhaps to attain self-complacency or possibly solely based upon peculuiar advances. But one has got to be enlighten to himself about it. The following thing to be attended of prior to beginning to compose a book is to decide the content. If the author is in lookup of constructive satisfaction or is looking for write the book as procession in his/her job or training the selection of topic shouldn't be challenging. But in another events the field of study should be taken cautiously, it being more considered to opt a subject area one has anterior knowledge or so. The adjacent thing to choose is the mode of writing. These depends upon the target readers of the ebooks. For example, if the article is directed toward a younger crew current slang can be integrated. But for the elder target grouping a more cautious advance in written material needs to be borrowed.
With the primary questions like,how to compose book resolved , one could begin to write the ebooks on some standard covering, Microsoft Word being the most favorite one. The composition had better be divided up into chapters with suitable styles. The composition formatting & set up requirements to be decided, although these get possibly changed at any degree of time. It's always essential to hold suitable backup of one's exercise. The backup ought be updated as the job advances. The arrangement of the book could be opted to comprise executable .exe registers or movable text file format like pdf files. The option of the file format should depend upon agents such ease in compilation, susceptibleness to computer virus threats, legibility etc. At last applying an appropriate heading to the ebook & adding up a thesis affirmation ends the ebook.
The commands given preceding should resolve the recurrent question --- how to compose ebook and hopefully bear to be facilitative for a lot of authors aiming to compose ebook. Just like numerous beginning jobs desires shouldn't be too eminent on one's 1st book as the opening of failure is forever there. These all the same shouldn't break one's feeling & one must advance to compose more ebook..
Light Peak: a technology sought by Apple
Presenting this week's Light Peak, the fact that this technology is unveiled on a computer running Mac OS X, had not gone unnoticed
In fact, it seems that this is anything but random. This is not the first time that Apple and Intel are working on standard connectors: the first iMacs were among the first to adopt USB computers developed by Intel, and had greatly helped to popularize the norm. This time, according to En gadget, Apple is said to have asked Intel to work on this technology in 2007. The goal for Apple is to replace all the connectors (network, USB, FireWire, video out) by a single connector Light Peak.
The technology for Apple would have many advantages: greater simplicity for users, economies of scale (a standard four instead of three) and performance (Peak Light achieves 10 Gbps of throughput and up to 100 Gbps in the next ten years).
In short, this could be a major revolution in our computers, and, beginning in the fall of 2010. If Apple actually uses this technology is that the Cupertino company will to USB 3.0 or FireWire 1600?
But Light Peak would not only invade our Mac, it could also be a place in the iPod, iPhone and even a shelf for easy connection with a particular screen or TV.
The goal is to use optical fiber instead of copper to transfer information. Copper has capabilities that are approaching the end of life, with the democratization of HD flows, storage spaces that require multiple terabytes of appropriate transfer, etc ... The optical fiber has a reputation for being fragile; it seems that it is inappropriate for home use as a cable media, however, Intel has worked hard to make the Light Peak is sufficiently flexible and robust. It was announced that the connector to be connected to bear both 7000 and wound up being a diameter of 2 cm without problème1.
Light Peak is able to support multiple protocols, which means that a single cable, the technology could replace FireWire, USB, Display Port, Jack (socket), Ethernet, SATA connectors and more at speeds that will amount to the 100 Gigabits per second. With its multi-protocol and quality of its flexibility, this universal connector can be any type of transit data according to the needs of the device. Thus, an instructor may use a rate of 8 Gbit / s while a hard drive less swift will only 1Gbit / s.
MEMRISTOR
The basic components of electronic circuits are resistors capacitors and inductors. These are the passive elements of an electronic circuit. Without these components a circuit couldn’t work. All the other components of the circuit depend on these components. Researches have been going from the past for introducing a memory element in the circuit. As result of this a new basic component called the memristor is developed. The idea behind the development of this component is of Leon Chua. The component is named as memristor because it consists of a resistor with memory.
Memristor can be called as an element which consists of derivatives of current and voltage. That is charge and flux. This can be achieved by the combination of resistor capacitor and inductor. A single component which can be used as memory element will be very useful for circuit designing purposes.
The thing that makes the memristor different from that of other components is that it carries the memory of the past. When power is removed it will be capable to remember its previous state, how long the device has been working etc. this can be duplicated by the combination of resistor, capacitor and inductor. That is why memristor can be called as fundamental device.
Memristor can not only be used as a basic component it can also be used as memory element. A device which can be used for storing values and data. The Chua circuit will be the simplest realization of this fourth component. But the device is still in theories. It will require more time for the device to come into existence in reality.
Types of memristors
1. Spintronic Memristor
2. Titanium dioxide memristor
3. Polymeric memristor
4. Magnetite memristive systems
The property of a material to retain it s resistance after the power is removed is called memresistance. A material used for making memresistors is titanium dioxides. The device is made by placing a thin layer of titanium di oxide between the two electrodes. The layer of titanium has oxygen depletion. When voltage is applied at the electrodes a change in oxygen concentration is developed. This will create a change in resistance and can be used as memory.
Do you feel that your internet connection is slow? The speed of internet connection depends on the provider bandwidth, hardware’s like modem and your computer specifications. If you have a high speed modem then you can utilize almost all the bandwidth allocated to you. This will give you the freedom for using the internet completely for the amount you pay. But the modems available in the market now are not suitable for utilizing the complete bandwidth for a user. Cellonics incorporated have developed a new hardware suitable for the communication purposes that will increase the capabilities of the communication topologies that uses modems.
This technology will provide 1000 times’ faster access of internet. It utilizes an entirely different topology for accessing internet through its sophisticated hardware. This development is based on how biological cells communicate with each other and nonlinear dynamic communication system.
The current technology uses ASCII to for displaying zeros and ones. Then the data is sent through RF to its destination where it sis decoded. This technology utilizes the carrier as the reference which determines the output is one or zero.
In cellonics the study about how human cells respond to stimuli is utilized for communication. This study made it clear that human cells respond by generating pulses separated by a silence. Cellonics utilizes this method to minimize the number of pulses and utilize it for communication. Cellonics takes slow input and produces faster output. This signal is used to transmit over the channel. In cellonics nonlinear dynamic systems simulate the cell responses and formulate mathematical solution for this cell response. This technology will provide non linear responses and it will be beneficial for the business men who were working with portable devices. This technology is intended for providing faster and better data for long period of time.
Principle of cellonics
As mentioned earlier it utilizes the method of response of cell to the stimuli’s. This is implemented by nonlinear dynamical system and modeled biological approach. Cellonics is short named after cell electronics. Cellonics circuits converts data into spikes or bursts with short interval between them. These signals are closely packed such that the data content present in the data is very large which provides higher speed when compared to the existing data transmission methods. Circuit for generating pulses can be implemented by the use of opamps. The figure below shows the circuit required for the generation of pulses. The linear signals given at the input is converted into nonlinear at the output by the circuit.
The main application of cellonics will be in the field of telecommunication. The current devices like modem which converts analog data to binary and transmit over the channel can be replaced by this new mechanism. This new device will override the existing modems and can be used for the fast moving future.
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