The role of social media is increasingly gaining in importance in the perception of the management in implementing strategies towards making communication among the various sections of the employees popular. Every big organization consists of diverse population of technical and non-technical and service-oriented persons. Not only their jobs are different they hail from different countries with distinctive cultures. Towards the goal of achieving greater harmonization and assimilation of the culture of the organization, the social media can play vital role. Thus in the changing scenario the organizations are keen to promote exchanges of ideas through these social media.
Soical Networking Websites in Focus
The organizations run several in house programs to provide a common platform through their internal network and online updates and relevant and material information material are routed through this network. As the latest trend suggests that the management of big multinational companies with staff strength running into several thousands with operational bases located in several countries are feeling the need to launch their own social media to achieve greater cohesiveness among their workforce by recognizing the potential end result towards significant improvement in staff productivity, morale and satisfaction.
Social Blue on Facebook Model
A big player like IBM with its vast and geographically scattered workforce are already exploring in a big way to harness the social capital existing in the organization by encouraging the employees to seriously engage themselves in this concept of social networking so that a seamless, smooth and broad exchange of ideas, feeling can take place on a big social platform .Thus enabling it to overcome the diffi
culties and challenges posed by geographical diversity and remoteness. The IBM has created a program named as 'Social Blue' which is similar to Facebook in its characteristics. The IBM employees are allowed to have their own profiles, upload photos and reveal their interests.
BlueTwit on Twitter Model
BlueTwit which is modeled on Twitter and is also referred to as social networking allows IBM employees to try their hands in micro-blogging within the safety of IBM firewall.
IBM's BlogCentral Site
It has listings of more than a thousand active blogs which are replete with lively dialogues and posts dealing with emerging technologies and other matters relating to IBM's business.
Thus the social media have started playing a very vital role in improving the interface between the management and the employees by facilitating two-way exchanges which can go along way in revitalizing the organization.