We all get affected by the advertisement in the magazines, radio and television. They promise you and make you believe to get you ideal thing for money your spend. For growing long hair and to obtain a petal-soft skin and so many other requirements a variety of products are advertised which promise to make you realize your unbelievable dreams. Their sole purpose is to induce the buyer to spend more. Well, knowing this truth dose not stop the victims from getting attracted by this media stunt.

Though we are fully aware of the artful devices of a tooth paste company; we enjoy the colour and pictorial values of what we see. Many companies, make these pictures with all imagination. Some of the best advertisements of the air India have own international acclaim. A short film with a good story and colorful atmosphere create the desired effect without much word.

Present age is an age of advertisement and hoardings. It has become a separate field to study with so many specialization techniques. All big and small companies depend upon these agencies to catch the market for their products. Advertisement may be a myth, but it has to stay, as industries grow so fast and markets are flooded with several new products. There should be some code of ethics to prevent the producers from adulteration of things and from cheating the public.