When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.

You are dealing with people with emotions

Dale Carnegie

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847 There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.9
810 Speakers who talk about what life has taught them never fail to keep the attention of their listeners.
787 Tell the audience what you're going to say, say it; then tell them what you've said.
871 Only the prepared speaker deserves to be confident.
844 The only way to get the best of an argument is to avoid it.

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