The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Karuna Sapra

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1943 We would often be sorry if our wishes were gratified.
1578 Do not count your chickens before they are hatched.
1961 I will have nought to do with a man who can blow hot and cold with the same breath.
1911 While I see many hoof marks going in, I see none coming out. It is easier to get into the enemy's toils than out again.
1916 No act of kindness, no matter how small, is ever wasted.

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