"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

Peter F. Drucker

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1036 Unless commitment is made, there are only promises and hopes... but no plans.
944 Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
933 Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
913 No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
927 A manager is responsible for the application and performance of knowledge.

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