No, brand is not as important as quality, style and fit. People buy brands because they have little self esteem and they think the brand lends them some kind of identity and purpose.

I personally don't care much for brand names, but look only for quality, comfort and of course, price tag. Branded products unnecessarily are priced too high just for the name they carry, there are several products that are equally good and are reasonably priced. Brand names are I think, just a vehicle for satisfying egos of certain kind of people,.

For some people exhibiting grand names of their Brands they use is a passion.

A passion, I feel, wasted on useless stuff like that, which could be better utilized otherwise! It is just to give them a sense of superiority over others!

I agree since some of them are so exorbitantly priced that it makes no sense, happened to see a Louis Vuitton handbag priced at nearly 2 lakh rupees plus and it looked like any other...I too prefer good quality and more than anything I should like it, be it 100 rupees or more...

I would much rather do something much useful with that amount than spend it on a single handbag! :blink: Yes, I have many often read the price tags for such items like Jimmy Choo shoes costing rs.50,000 etc and wondered what kind of people really spend that amount of money on such items! :huh:

Kalyani, some people have the money and we see many of our stars and celebrities wearing only designer wear costumes costing a couple of lakh rupees for all public occasions but there are some who want to project themselves along side, upping their social status with them and they would rather beg borrow or steal to be at the same level which is ridiculous..

I think that the edible items should be branded products with AGMARK.. This affects health. We may use discretion on other products. Cost, durability matter.

I personally don't care much for brand names, but look only for quality, comfort and of course, price tag. Branded products unnecessarily are priced too high just for the name they carry, there are several products that are equally good and are reasonably priced. Brand names are I think, just a vehicle for satisfying egos of certain kind of people,.

For some people exhibiting grand names of their Brands they use is a passion.

A passion, I feel, wasted on useless stuff like that, which could be better utilized otherwise! It is just to give them a sense of superiority over others!

I agree since some of them are so exorbitantly priced that it makes no sense, happened to see a Louis Vuitton handbag priced at nearly 2 lakh rupees plus and it looked like any other...I too prefer good quality and more than anything I should like it, be it 100 rupees or more...

I would much rather do something much useful with that amount than spend it on a single handbag! :blink: Yes, I have many often read the price tags for such items like Jimmy Choo shoes costing rs.50,000 etc and wondered what kind of people really spend that amount of money on such items! :huh:

Kalyani, some people have the money and we see many of our stars and celebrities wearing only designer wear costumes costing a couple of lakh rupees for all public occasions but there are some who want to project themselves along side, upping their social status with them and they would rather beg borrow or steal to be at the same level which is ridiculous..

That's true USha!! In the ned it is all about gaining superiority over the others, means for that superiority is usually material stuff like such expensive items rather than knowledge or insight!