From time immemorial, communication among people has played a vital role in developing civilization. The mode has changed recording improvements butte ultimate goal has remained the same. The more the advancements the faster the development. Now, the world has shrunk to an unimaginable level. Further man is a social animal. He always had the urge to know things. He has cherished his ambition “To strive, to seek, to find and not to yield”.
Invention of printing helped mankind in early days to store what he saw. One of the benefits that printing gave man was “newspaper”. The very word ‘news’ denotes North East West South. A newspaper contains information about the various happenings from every nook and corner. Books ebooks periodicals, magazines have also come into being.
Newspapers have occupied an important place in the lives of men. Every one is eager to know what has happened on the previous daythroughout the world. Newspapers satisfy the news hungry populationproviding various facts and figures I detail. In addition to the news on world politics and current events the newspapers provide news on sports, science inventions, art and cultural affairs.
Newspapers also carry important advertisements. The unemployed who seek job go through the newspapers daily for advertisements and announcements given by various firms. The public can also write in newspapers expressing their opinions on various aspects of the society. Newspapers make people knowledgeable and keep them aware of the cay to day problems.
Nowadays gathering information at shorter periods and getting to know about the various happenings immediately has become the keyword. The television serves for this purpose. It is clear that things seen are better remembered that things heard or read. People watch various programmes (recorded) that are telecasted on the television. Nowadays direct telecast of programmes live on the air has become a way of our life. It is possible to conveniently relax in a rocking chair and watch the various programmes and happenings around the world not in the century old black and white but in the latest MPEG4 technology. Also science and technology has brought us portable small size televisions and televisions in our mobile phones and laptops.We can have newspapers wherever we go. They are light weighted and handy. Although televisions have now become portable and handy they are not suitable to newspapers for cost and availability reasons. Portable televisions and televisions in mobile or laptop does not come at an affordable cost top a common man and hence is a rarity.
Newspapers are eco friendly and bio degradable. We should not become an addict of sitting and watching television always as they may create eye fatigue. Youngsters must take care to avoid watching unwanted programmes.
Advancement in science and technology has opened many vistas for our development. But we should see that these advancements set healthier trends in the growth of our future generations – the student community in particular. Therefore in my opinion newspapers are the best and most popular mass media