In today's world in our day to day lives we do not expect much from others like our colleagues or neighbours as our expectations are very minimal from them.  Yet we find on my occasions many people have a tendency to hurt us as they do not have the minimum feeling to reciprocate our good gestures. Let us have a look at a couple of examples:-

Example 1 dropping a person who does not have a vehicle or does not know how to drive:- A colleague or neighbour of ours  is required to be present at a particular place at a particular time.  Due to various reasons like not having a vehicle or not knowing to drive a vehicle or not knowing the way to reach that place, we take sympathy on that person and drop them.  However it has often been observed that we have a similar requirement the same is not reciprocated by the person who has availed the gesture from us.  The real reason for not reciprocating the gesture is the cost of petrol or not being able to spare sufficient time.  However very diplomatically the person takes shelter under some excuses and the real reason for not reciprocating is  never communicated

Example 2 Remembering a persons birthday and wishing him:- Many of us have a tendency to remember or note down the birthdays and anniversaries of our friends, relatives or colleagues.  We take great pride and feel very happy in looking forward to their birthdays, buying gifts and wishing them and celebrating with them.  We are often thanked for our gestures and that gives us great happiness.  However when it comes to our birthdays, they are never remembered for the person takes shelter under excuses saying he was very busy or had lot of commitments and therefore forgot the day.  Another common reason given is poor memory.  Even if the person remembers your birthday often he does not care to buy a gift for you for he feels he either does not have the money to buy a gift in general, or it is not worth spending money for a gift even if he spends lavishly in general for himself. Some people even go to the extremes.  While they like to be wished on their birthdays, they do not even bother to ask you as to when is your birthday.

While a person can be defended for not reciprocating a gesture due to cost constraints like spending for petrol to drop a person or money for  buying a gift, a simple reciprocal in the form of asking the birthday of a person who wished you is the minimum expectation from an individual