There is a proverb "Small Drops make a Ocean"  The chances are that it is only a proverb and it may not actually happen in real life.

However one thing is certain in today' world.  "You can make 100 crores from a single rupee" That is exactly how Television Channels & Mobile operators are making money through a single rupee contributed by viewers:- Let us take into consideration the main way of making money through SMS

India has a population of about 100 crores.  Atleast 60% of Indians are passionate about cricket.  If India loses a major cricket tournament or any sporting event, Television Channels hype up the loss and ask viewers to vote on a topic "Should Seniors be removed from Indian Team" or "Shoud M S Dhoni be removed from Captaincy".  Now let us get into calculations.  The channels then ask the viewers to send their opinions by SMS. The SMS you send will be treated as special SMS and would cost you atleast Rs.2/-

Now let us get into calculations.

Total Population of India                                          100 Crores

Population of cricket lovers  100 crores x 60%     60 crores

Total cost of SMS incurred   60 crores x Rs.2      120 crores

While the cost to you for a single SMS is just Rs.2/-, the channel owner and mobile operator stand to gain 120 crores without anybody realizing the way we were fooled.

Cricket is not the only way through which channels and mobile oberators are making money.  They are making money through contests, reality shows and a host of other things like sending sms to fimstars and other celebrities on their birthdays.

Any event whether it is speech made by a politician or a celebrity is escalated to extraordinary levels to attract the attention of voters, who then are asked to vote to create revenue for Television Channels.

Regards

Satish

Regards