Most interviews open with this innocuous sounding request, “Tell me about yourself.” We talk a lot about Pareto’s principle or the 80: 20 rule. It certainly applies to the interview openers. Eighty percent of all interviews open with this request. If you are smart and have prepared well you should welcome the opportunity as we understand by now an interview is all about the interviewer getting to know the interviewee. The trouble is that most candidates are unprepared to talk about themselves. Some begin to babble, quite incoherently at times about their ‘times and life', others go blank. Some even go on to talk about their personal life and problems they are facing as if they are not appearing for a job interview but are on a psycho analyst's couch. You have to learn to avoid falling in this trap. Don't get me wrong, the interviewer is not trying to trap you in any way. It is your lack of understanding of the question and what it implies that you get all tangled in a web of your own making. There is no need to narrate the story of your life and what your parents and siblings do and where you hail from.
                            Remember the purpose of the job interview? It is to find out whether the candidate is suitable for the job or not. Period. Your best answer for such a question can only be directed in that direction. You could start with the present and why you feel you are best suited for the job on offer. Once again remember the maxim ‘you can only sell what the buyer is buying’. This is the most important thing to be understood by the candidates. if you can truly understand this one little marketing principle you have understood the secret of job hunting. You would have understood the intrinsic psychology of acing every interview. 
                            The good news is that it is not entirely about you when you are asked to talk about yourself. This may come as a surprise but it is true. It is first about knowing whether you understand what the job requirement is and then it is about whether you are the perfect match for it. It is about knowing what qualities the interviewer is looking for in you. It is about knowing what are the goals, targets and aspirations of the company. An effective response to this question will be different in different interviews. You need to do a thorough research on the Company, the industry in which it operates and profile of the job you will be interviewed for.
                           If you are satisfied with your information about the company and the job profile and are confident you know what strengths and qualities will be required to do the job you are on a strong wicket to talk about ‘you’. If in a rare case you feel you are still not sure about what the job requirements are; do yourself a favour and ask the interviewer, as early during the interview as possible, for more elaborate description of what the post entails. When you are asked to talk about yourself and you are still unsure about the the abilities required to perform in that position you might respond by asking something like, “I have quite a few accomplishments I could tell you about but it would be best if I could address directly to your needs. It will be great help if you tell me about the priorities of this position. if you feel the need follow it up with a couple of more questions so that you know exactly what the interviewers are looking for. Your second question could be, “Is there any thing else that you is essential for success in the position?”
                           There are a few things which emerge from what you have just read. First of all a job interview is not an interrogation session where the interviewer shoots questions an the interviewee either answers or ducks them. it is a conversation. The objective is to find out whether the candidate is suitable for the position on offer or not. The success of an interview is as much a responsibility of the interviewer as it is of the interviewee. If the interviewer fails to select the right candidate for the job it is his failure. Second of all there is no ban on the interviewee asking questions to clarify things and finding more about the requirements of the position. So get fear out of the way and practice asking these key questions. It will also showcase your confidence. Of course do not ask questions just for the sake of asking questions. Don't ask unnecessary and illegal questions either.
                            Once you know what are the main requirements of the job you can 'tell them about yourself'. Talk about your skills,strengths and abilities in the light of what you know the job requires for you to be successful in it. Talk about how you have performed strikingly similar tasks and undertaken similar duties with success. Do not forget to give actual examples from your SIP, your past job experience and academic life. Tell the interviewers about achievements and responsibilities which will present you as the most suitable candidate for the job based on the needs of the job. At no time should you lie about your talent and claim to have abilities you do not have. Be absolutely honest at all times.
                            When they ask you to tell them about yourself they are actually asking what do you know about the job on offer and what are the qualities you have which make you feel you can do it competently.