The position of the strategic business unit within the industry requires an understanding of the intra - industry rivalry. This dictates an understanding of the strategies of the major components that are rivals of strategic business unit. These are three Strategies that can support them. they are innovation, growth and alliance.
E-commerce helps conduct Traditional Commerce through now ways of transferring and processing information, since it is information which is at the heart of any commercial activity. Information is electronically transferred from computer to computer in an automated way. this has, in fact transformed the way organizations operate.

It electronically transmits documents such as purchase orders, invoices shipping notices, receiving advices, and other standard business. correspondence between trading partners. It allows a new book at the 'process' within an organization with a view tore-engineer them.

It makes the paperless exchange of documents. it helps to make companies streamline their procurement and development cycles by performing transaction online with the help of E-commerce message are exchanged by internet which is more cost effective. Issues relating to security of transactions, considentiality of message and integrity of data are central to trade and financial payments. these are being addressed to make internet commerce more reliable and acceptable in the business.