KFC HAS A winner in its new vegetarian offering. The restaurant chain's vegetarian Zinger Burger that was launched earlier this month has apparently 'outdone company expectations'. So much so, that it now plans to launch
three more vegetarian products within the next two years. "We are trying to attract vegetarian consumers and the veg Zinger has worked well," informed Unnat Varma, director
marketing-KFC, Yum! Restaurants India. "We planned to sell one lakh Veg Zingers in a month. But we are selling as many burgers every ten days," he added. Clearly, the slight
strategy tweak seems to have helped the brand
three more vegetarian products within the next two years. "We are trying to attract vegetarian consumers and the veg Zinger has worked well," informed Unnat Varma, director
marketing-KFC, Yum! Restaurants India. "We planned to sell one lakh Veg Zingers in a month. But we are selling as many burgers every ten days," he added. Clearly, the slight
strategy tweak seems to have helped the brand
