Hi Jayen,
My name is Jonathan and I work for Kontera.
To answer your question, it varies, some people find they make more money with Adsense, some people with Kontera, but there's no reason you can't display both on your site at the same time. Because Kontera and Adsense are displayed in completely different areas of a webpage, they don't compete for clicks, and many Kontera Publishers have found that combining the two generates the best revenue.
Additionally, because of "banner blindness" where some people become so numb to banner ads that they just noticing them completely, there's a entire segment of your site visitors who's ad clicks you'd be losing completely if you didn't also use an an In-Text network, and Kontera is the best.
The thing that makes Kontera so effective is our Contextual Technology, an algorithm that can actually read your web content for meaning, leading to more relevant ads being displayed. This added layer of targeting is something none of our competitors possess, and is why we're able to offer the highest CTR and the best CPC.
Additionally, Kontera features an exclusive ad inventory from some of the biggest brand names in the world, including Microsoft, L'Oreal, Blackberry, Sprint, Kmart, National Geographic, Volvo, and more. These premium, often Rich-Media ads are the most eye catching to site visitors, offer the best possible CPC, and can only be found using Kontera.
If you're interested in learning more about Kontera, we're currently offering a 70% revenue share rate, which is the best in the business. We're also offering a $50 bonus for any new publisher who gets at least 25,000 U.S. page views during their first 30 days on the network. Also we recently lowered our minimum payout threshold from $100 to $50, across all payment methods, meaning all our publishers are getting their revenue faster than ever before.
I hope that helps answer your question Jayen :)
Thanks,
- Jonathan Cohen
Kontera Community Manager
Monetize Your Website with Kontera In-Text Ads