Murali, the man behind this project worked for Jansa India an IT organization as MD. And he recruited some Indians for outsourcing Jobs. Among them, majority were from Rural Background. Of course, if compared with the salaries of their region, they are definitely much more. Despite this fact, this income is inadequate because the employee has to live in a city with his family where he has to pay high rents for his house, food and clothing. In this condition , Murali thought that there is no meaning in a highly paid job , if it is inadequate.
After long thinking, Murali arrived to a conclusion. If these Jobs which are located in urban regions are made available to Educated rural youth in their own villages, Youth can gain more .They can get the most modern Jobs directly related to IT and get all the benefits of Digitisation , in an inexpensive way. Because Village life is less expensive compared to urban life.