That would be recycling, issue is innovation, rural or urban, idea has to be new and commercially exploitable globally like smartphones, solar energy modules etc.
How it's recycling? There are many avenues still unexplored both here and abroad. Making them commercially exploitable is possible with R&D.
R&D needs huge sums of money and returns are not guaranteed. This could be one reason that Indian industry avoids R&D and instead buys technology. Risk taking culture is absent in Indians to a large extent.
I reiterate my earlier comment that you cannot have the cake and eat it too. If you want to be a leading exporter in any thing go out with full steam. If we lack risk taking culture, whose funeral is that?