As service or as money???

Last week, while we were shopping for our kid, we bought a set of books, pencils etc....and parceled it and gave to Mathrubhumi newspaper office. It's our small help to those poor kids who can't afford studying expenses. We are always interested in giving such gifts or services rather than giving an amount to such charity institutions as we feel, majority of such money will go to many people's pockets. What do you think about this matter????