This is good idea to increase sale. We have ladies scooty, ladies car and now ladies mobile. In future maybe ladies laptop. I think I have seen add of Kareena Kapoor holding different models of laptop.
This is bizarre. I can understand ladies garments and ladies watch as these are part of dress.
But the things like vehicles, computer have nothing to do with gender. Why these may be gents' or ladies.
Once I gifted a ladies' watch to a friend in Shillong. She wondered why there are distinct watches for ladies. Ladies' bicycles are understood because ladies wearing sari can comfortably ride these. But this is also true of bishops wearing gowns and gents wearing Dhoti.