Learn the art of personal branding

As much as branding is a vital component in the retail and marketing business, it is equally pivotal to have a good personal branding as a professional.

Think of the best of leaders — Ratan Tata comes across as clean and powerful, while Narendra Modi as a fierce taskmaster. Then there is Simi Garewal, who can get people to say just about anything!

It is important for professionals to have a compelling personal brand image. Experts believe that people these days need to develop a brand — especially if they are fed up with their job and want an exciting new career, or want a pay raise; or just want to be noticed at work. Social networking has strengthened the creation of a personal brand and the drive for personal branding has gathered momentum in recent years.

Pranav Kumar, a systems engineer in a leading IT firm, says, “We were surprised when we were briefed about branding in our training session. We were under the misconception that a technical job like ours just revolves around work and were surprised to know that we need to have a brand value to get noticed.”

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