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Sachin in 3-yr 20cr deal with Coke

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Sachin Tendulkar is back batting for a cola brand-this time it's Coca-Cola. He has signed a three-year endorsement deal, estimated to be worth around Rs 20 crore, with Coca-Cola India. The company said in a statement that Sachin will be its "happiness ambassador" and will be part of the cola major's strategic communication initiatives, including its corporate, CSR and brand campaigns.

8 Replies

U
Will this continue once Sachin gets retired from international cricket?
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U
Really a great deal it is..
I think deal continue after his retirement..
:silly:
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U
That's a good deal however we want him perfectly fit for the world cup and also he had a deal with Castrol
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U
@Ravishankar,

I mean to say whether he will continue to receive similar deals after his retirement.
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U
I hope this deal will continue even after his retirement. :) :)
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U
The brand name of Sachin is well utilised by many companies and Coc also does it now.
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U
I think such deals will continue after his retirements too....
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U
hello friend i did not have any idea about it so i cannot comment on that it is not my opinion.
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Topic Author

A

Abhishek Dua

@abhishekdua

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Created Monday, 24 January 2011 14:45
Last Updated Tuesday, 30 November -0001 00:00
Replies 0
Views 836
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