A price war is in the offing in the entry-level sedan segment with Maruti Suzuki looking to downsize the Dzire to under four metre to fit the car in the small car definition and avail lower excise benefits, a move that will give it elbow room to be more price-competitive .
The Dzire, leader in the entry sedan segment , is a hot seller for Maruti and accounts for about 8,000-9 ,000 units monthly. However , the entry of Toyota Etios at a highly competitive price (Delhi ex-showroom price just under Rs 5 lakh for the basic model) has prompted Maruti to go for this rejig.
