Telecom giant Airtel is the latest in a series of corporates that have signed on the World No 3 as a brand ambassador and Saina's endorsement value is understood to have reached the Rs 1 crore per deal mark.
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This is great. The brand value of this sort will encourage sports persons. Now the sports person are competing well with film stars in modeling and brand ambassadorship.

G. K. Ajmani Tax consultant
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When people get more popularity their brand value also get increased.

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To become popular is not an easy task.
But once if become, then everything is in our hand....
Given to her superlative achievement I would still consider it to be much on the lower side! To excel in an individual sports at the highest level is just stupendous!
"She is really in demand. A lot of companies want to associate with her. She has already signed up with Airtel and at least four firms operating in areas such as food and infrastructure will come on board very soon,"
But it is also important not to lose concentration in her career.
Here is one with a very focused mind and unlike Sania she means business!
Thanks for bringing this news out and am happy to listen sports other than cricket have also gained acceptance. This should be encouraged to make India a superpower in sports too.

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thanks for sharing this information, i'm very happy by reading this post because saina is my favorite badminton player.
thanks a lot.. :woohoo:
When the brand value rockets their play value is found to be decreasing.Hope it will not happen here.

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