Love is not an emotion. It is not a feeling of closeness, hugging, kissing or talking for hours on the phone.
I know all about the notes you speak about Anish. They are just social misdiretions which are woven into our minds by media, our sexual desires, our egos etc. Women do not fall in love because for some reason they seem to have an insane attitude towards men unlike men who generally like women.
A boy has to only see a beautiful girl and falls in love with her instantly. A girl falls in love with a boy after years of his persuation and sweet talk and whatever. What a load of tosh.
Look at it sensibly. What characteristics do we attribute to love? It is eternal, it is unconditional, it is not jealous etc etc (Read 1Corinthians 13:4-10 of the bible). If what we call these days are love relationships, then why are there so many break ups? Why do so many love marriages end in divorce? Answer my questions on your own. Then you will find that : Love is by choice.