Image is an impression of somebody's personality in the minds of others. Image is the thing which decides what kind of person a man is. Success or failure, social or political status even level of happiness depends on image. It is the magic of image that a zero becomes a hero and a hero becomes a zero. Image may be of two types : Positive and negative. Positive Image :- This type of image wins the favour of people for you. Positive image presents you as a man full of virtues. This type shows that you can do something for people. Negative image :- This type of image presents you as a man of vices. Such type of image hardly wins a fovour of people for you. Negative image is always a reason for your failure. How The Image Is Build :- Image is not build in a day. It is a long process. our deeds, contact with others and publicity are some factors responsible for image building. When we see a person the very first time, we have doubts about him and make a negative image of him in our minds most of the time. But image build at first sight is momentary. It doesn't have far reaching effects. when we remains in touch with a person, we makes a fixed image of him in mind. Importance of Image :- Image is one of the most important factors which are responsible for a successful life. Good image is necessary in every sphere of life to achieve success. In social or  political life or in business having good image is the first condition to be successful. Without having this one cannot imagine of success. People see only image not that somebody is good or bad person. They trust somebody only because of positive image. How To Build a Positive Image :- The following steps can help you build a positive image. * Get involved in social activities. * Build a network of people and win their favour. * Take care of others. * Be honest and Present yourself as an honest man. * Publicity.